5 For The Fight Brand Refresh
Five For The Fight is a cancer research charity foundation, sponsored by Qualtrics, based in Provo Utah. They have partnered with the Utah Jazz and the new NBA jersey sponsorship program. Instead of putting their company logo on the jersey they have showed leadership and innovation in promoting their charity. We are truly honored to be a part of such visionary thinking and leadership.
Hint Teamed up with / Morley to refresh their brand identity and website specifically for their jersey sponsorship with the Utah Jazz. The main application is a patch that will be worn on the 2017-2018 Utah Jazz NBA jerseys. The website drives awareness and helps collect donations. We encourage everyone to donate $5, write the name of who you’re donating on behalf of, and post on social media using #5ForTheFight.