Epicure Branding

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Epicure is dedicated to providing delicious meal solutions that use only real, whole ingredients you can trust, while never compromising on taste. They approached Hint to refresh their brand image aligning it with those ideals. Epicure’s new brand appeals to families whose busy lifestyles interfere with the creation of healthy meals by providing time conscious recipes with healthy products.

Hint developed Epicure’s new brand system: identity, photography, website design, and packaging; from the smallest spices with the simplest labels to the largest cookware and the most complex kits. The packaging system encompasses 250 products across 25 product categories. Upon successful implementation these new systems resulted in costs savings and increased consumer enthusiasm.

Epicure Photography Art Direction

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Epicure is dedicated to providing delicious meal solutions that use only real, whole ingredients you can trust, while never compromising on taste. They approached Hint to refresh their brand image aligning it with those ideals. Epicure’s new brand appeals to families whose busy lifestyles interfere with the creation of healthy meals by providing time conscious recipes with healthy products. 

Epicure’s brand visuals center around standardized fresh aspirational imagery paired with clean type. Hint develop extensive brand and photography guidelines to empower their internal team to create on-brand assets.

Epicure Packaging

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Epicure is dedicated to providing delicious meal solutions that use only real, whole ingredients you can trust, while never compromising on taste. They approached Hint to refresh their brand aligning it with those ideals. Epicure’s new brand appeals to families whose busy lifestyles interfere with the creation of healthy meals by providing time conscious recipes with healthy products. 

Epicure carries more than 300 products that include dips, rubs, seasonings, cookware, and meal solutions. Hint created an intuitive packaging system for these products not to mention the challenges of english and french product tiles.

Jamberry Lifestyle Photography

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Jamberry Nails experienced explosive growth ($0-$300 Million) as a nail wrap company but wanted to expand beyond a product-based brand. They struggled to align their teams under a common vision and purpose, and needed help clearly defining, designing, and activating their brand. They engaged Hint to help do this and express their brand both visually and verbally. The result was the Jamberry brand book.

To coincide with the refreshed branding direction, Hint helped produce and art direct a photoshoot with talented NYC photographer Jon Moe. The photography reflects the authenticity of the refreshed brand in a clean and playful way.

Jamberry Brand Book

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Jamberry Nails experienced explosive growth ($0-$300 Million) as a nail wrap company but wanted to expand beyond a product-based brand. They struggled to align their teams under a common vision and purpose, and needed help clearly defining, designing, and activating their brand. They engaged Hint to help do this and express their brand both visually and verbally. The result was the Jamberry brand book.

The brand book centered on the idea that everyone has a personal style, and Jamberry helps people discover and express their own personal style better than anyone.

Hint art directed and defined the key elements for their brand visuals and voice. Hint oversaw the creative for the brand book: design, art direction, editorial design, and photography. The design and photography reflects the authenticity of the refreshed brand in a clean and playful way. Throughout the book, the copy explains the brand structure in a sincere and positive voice; the design works in tandem to create a fun and inviting editorial introduction to the Jamberry brand. Photography by Jon Moe.