DC Shoes asked Hint Creative to design their 2009 Spring and Summer footwear & apparel catalogs. Hint was challenged to create an extendable system featuring speciality production techniques that DC Catalogs has been known for in the action sports industry. Hint designed a new editorial grid with key pages, including the “Footwear Technology” spread which was featured in the July/August 2009 issue of Communication Arts.

The design focused on a modular system and grid that allowed for brand imagery, color and texture to be refreshed with each season’s footwear & apparel catalogs. The system was then turned over to DC’s talented internal team.