Aerie Gift Tags

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While partnering on aerie’s brand DNA book, Hint proposed that aerie further develop its gifting brand value by attaching uniquely designed gift tags to each shopping bag at the point of sale.

Aerie New Store Opening

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In 2006, American Eagle launched aerie—a giftable multi-channel lifestyle intimates brand targeting 15–25 year old females. The collection, offered at all American Eagle stores, aerie stores, and, included bras, pjs, undies, dormwear, fitness apparel and personal care products. From the dorm room to the coffee shop to the classroom, this sweetly sexy, comfortable and cozy collection offered girls a new way to express personal style.

Hint’s mandate was to create a unique aerie-branded experience to raise awareness, drive mall traffic, and build customer loyalty while tying together all elements of the new DNA brand book (prior to the New Store Opening project, Hint created the aerie DNA brand book).

Hint identified two primary focuses for the new store opening campaign. First, leverage existing AE stores/brand to connect the new aerie stores/brand. Second, use conversational marketing to create buzz surrounding the new aerie store. Based on this focus, aerie selected several specific ideas Hint generated including a “free undie” texting promotion hidden within the barricade art, an invitation to visit the new store placed on mirrors in the AE dressing rooms, and a “free undie” hang tag attached to AE shopping bags.  The complete in-mall marketing system included banners, barricade wraps, posters, table tents, floor graphics, mall entry graphics, AE marquee, AE cash/wrap, AE table marketing and AE bag hang tags.

The 2008 aerie NSO program was more successful than ever before. New customers were immediately familiar with aerie during NSO and it received higher than expected store traffic during the first few months.

American Eagle Credit Card

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Hint created and designed the American Eagle credit card and VISA co-branded credit card for loyal American Eagle customers. The card design strategy focused on unique production details: transparent, brightly colored plastics and silver hot foil stamping.

American Eagle Shopping Bag

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American Eagle asked Hint to design their seasonal shopping bags focused on generating brand visibility with mall shoppers. The shopping bag design showcases the iconic american eagle identity and products.

Águas, 2/7 in 7 Days Poster Series

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Águas, 2/7 in the 7 days series, is inspired by map insurance lettering. The text is taken from the first few verses in Genesis on the creation, suggesting the infinite possibilities to create using Neenah paper.

DC Shoes Make Your Own Luck

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Hint Creative was challenged by DC to take the internally crafted “Make Your Own Luck” campaign and translate it into Point of Sale materials for the DC Retail Stores.