Babe Original champions originality, effectiveness, and universal accessibility in everything they do. And with Babe Locks, they’ve taken that philosophy to new heights in the haircare category. Designed to complement their cosmetic line, our packaging design approach focused on upholding the brand’s bold, premium look and feel. For the campaign, we crafted a haircare-specific theme to set Babe Locks apart from the rest of the products: “My hair makes me an original.” From shower to finish, our art direction tells a consistent story, captured in stunning photos and videos. Finally, we created a library of visual assets to fuel the cross-platform digital launch campaign. Because when it comes to originality, every detail matters.
Beauty Photographer and Director: Mckenzie Thompson
DP: Jonathan Checkroune
Product Photographer: Derek Israelsen