Heritage Store Rosewater Packaging

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Heritage Store, a vegan and plant-based beauty brand, came to Hint to revamp their look for the first time 50 years, since their launch in 1969. We started with their iconic pink Rosewater bottle, a cult favorite and staple in makeup artist kits.

Essential to the new design is our collaboration with multimedia artist Stina Persson. Her signature traditional yet edgy look was a perfect fit to bring the brand in alignment with their wide demographic, appealing to both professional and insta-influencer alike.

Babe Locks Branding

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Babe Original champions originality, effectiveness, and universal accessibility in everything they do. And with Babe Locks, they’ve taken that philosophy to new heights in the haircare category. Designed to complement their cosmetic line, our packaging design approach focused on upholding the brand’s bold, premium look and feel. For the campaign, we crafted a haircare-specific theme to set Babe Locks apart from the rest of the products: “My hair makes me an original.” From shower to finish, our art direction tells a consistent story, captured in stunning photos and videos. Finally, we created a library of visual assets to fuel the cross-platform digital launch campaign. Because when it comes to originality, every detail matters.

Beauty Photographer and Director: Mckenzie Thompson   

DP: Jonathan Checkroune

Product Photographer: Derek Israelsen

Kannaway Packaging Refresh

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As a pioneer in hemp wellness, Kannaway focuses on creating quality products—from harvesting in the fields to final packaged products. Hint worked with Kannaway to refresh the brand packaging and reposition the brand as an authority in the ever-growing CBD wellness category.

Unicity Photography

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Unicity is a directly sold international health and wellness company. As part of an overall brand refresh, Hint produced and art directed four photoshoots – two lifestyle and two still life with in the year.

Babe Original Photography

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Babe Lash brand created a loyal following around an amazing lash serum that frankly just worked. Over the years, they added an arsenal of performance cosmetics (cosmetics that all have lasting results). As the brand grew, so did their loyal following. However, their product architecture and positioning became fragmented as they added more non-lash products. Hint led Babe Lash through a full brand refresh, starting with strategy, a gradual visual update in 2021, which culminated in a comprehensive rename and rebrand, launched in mid 2022.

Beauty Photography: Mckenzie Thompson   Product Photography: Derek Israelsen