Aerie Brand Book
Aerie partnered with Hint to visualize and create their brand DNA book. Aerie’s internal team developed the strategy and general outline. The book communicates the overall aerie brand, describes aerie’s brand identity, brand personality, tone, and other aspects of their brand strategy. Hint’s focus was to visually tell the brand story in a fun, tactile, experiential way.
The book showcases a variety of fine print production details including individually trimmed pages, various page substrates, ribbon page dividers and unique die-cuts that framed little details for discovery.