Cotopaxi Questival Branding
Questival is a Cotopaxi event that inspires hundreds of people to come together in teams and compete in fitness, camping, service, and teamwork challenges. 24 hours, 2-6 friends, 300 plus challenges, taking place in 35 cities. The adventure race is kid friendly and just the perfect excuse to explore cities while improving the community.
Hint partnered with Nate Morely and Cotopaxi to rebrand Questival. The new logotype was custom drawn, unique to Questival’s authentic experience. The color palette is comprised of friendly colors that support the brand’s core mission of community and adventure. The patterns communicate the connectivity and movement created by the event. The new identity was extended to Questival’s website, app, event signage, and other collateral.