Crucial Learning Rebrand

Meet Crucial Learning. They help people learn crucial skills to improve themselves through award winning courses and best selling books.

We are very proud and excited to share this brand refresh. We loved working with the Crucial Learning team. It was a long time in the making. They went through a name change, survived the COVID-19 Pandemic and came out stronger on the other side. During the course of the brand refresh, Crucial Learning pivoted from a focus on in-person training to remote training. 

The refresh was rooted in a solid brand strategy which greatly informed the refreshed brand. There was not much that the refresh did not encompass. We did it all from brand identity, business papers, illustrations, and an extensive brand standards guide.

The greatest accomplishment of the Crucial Learning rebrand was a custom-built, component-based website. It held an enormous amount of information while remaining clear and concise. We partnered with the killer Dev team at to make it happen.