Skullcandy Supreme Sound In-Store App
Posted bySkullcandy revolutionized the audio arena by bringing unique personality, technology, and performance to an otherwise unchanging space. The products are sold in over 80 countries worldwide and are distributed through multiple channels in the U.S.
As the market began to crowd, Skullcandy tasked Hint Creative with the objective to increase the distinct action sports audio brand’s visibility. To achieve this objective Hint designed the user interface for Skullcandy’s Supreme Sound in-store app. The app demos Skullcandy’s sound against competitors sound illustrating the Supreme Sound difference.
Designed to drive sales, the app was featured in worldwide retailers Target and Best Buy. Well-received in stores, the app boosted Skullcandy’s unique position among competitors.
M5 Fitness Branding
Posted byMethod 5 Fitness offers an online platform for people to sustain a healthy lifestyle through a holistic approach of targeted exercise, nutrition, coaching, social accountability and natural supplements. In other words, a realistic and sustainable fitness solution.
M5 asked Hint to create the brand, beginning with the identity and extending to web and packaging. To supplement the fresh modern take of the design, Hint art directed photo shoots, collaborating with the talented Matt Hawthorne and Derek Israelsen to bring to life the vibrant visual core of the brand.
M5 Fitness Website
Posted byM5 Fitness Photography
Posted byM5 Fitness Packaging
Posted byAerie Teen Vogue Ad
Posted byaerie asked Hint to create a magazine ad featuring the aerie brand tagline “i am my best in aerie” the ad ran in Teen Vogue.
Aerie Brand Book
Posted byAerie partnered with Hint to visualize and create their brand DNA book. Aerie’s internal team developed the strategy and general outline. The book communicates the overall aerie brand, describes aerie’s brand identity, brand personality, tone, and other aspects of their brand strategy. Hint’s focus was to visually tell the brand story in a fun, tactile, experiential way.
The book showcases a variety of fine print production details including individually trimmed pages, various page substrates, ribbon page dividers and unique die-cuts that framed little details for discovery.
Aerie Gift Tags
Posted byWhile partnering on aerie’s brand DNA book, Hint proposed that aerie further develop its gifting brand value by attaching uniquely designed gift tags to each shopping bag at the point of sale.
Aerie New Store Opening
Posted byIn 2006, American Eagle launched aerie—a giftable multi-channel lifestyle intimates brand targeting 15–25 year old females. The collection, offered at all American Eagle stores, aerie stores, and aerie.com, included bras, pjs, undies, dormwear, fitness apparel and personal care products. From the dorm room to the coffee shop to the classroom, this sweetly sexy, comfortable and cozy collection offered girls a new way to express personal style.
Hint’s mandate was to create a unique aerie-branded experience to raise awareness, drive mall traffic, and build customer loyalty while tying together all elements of the new DNA brand book (prior to the New Store Opening project, Hint created the aerie DNA brand book).
Hint identified two primary focuses for the new store opening campaign. First, leverage existing AE stores/brand to connect the new aerie stores/brand. Second, use conversational marketing to create buzz surrounding the new aerie store. Based on this focus, aerie selected several specific ideas Hint generated including a “free undie” texting promotion hidden within the barricade art, an invitation to visit the new store placed on mirrors in the AE dressing rooms, and a “free undie” hang tag attached to AE shopping bags. The complete in-mall marketing system included banners, barricade wraps, posters, table tents, floor graphics, mall entry graphics, AE marquee, AE cash/wrap, AE table marketing and AE bag hang tags.
The 2008 aerie NSO program was more successful than ever before. New customers were immediately familiar with aerie during NSO and it received higher than expected store traffic during the first few months.
