Seven 2 Branding

Seven2, a kayak paddle designer and manufacturer, emerged in marketplace with a patented ergonomic design. The founder combined technologies behind two of his passions, skiing and kayaking, to invent the unique Seven2 paddles. The mechanics behind the paddles and signature bright blue grips changed the kayaking experience and set Seven2 apart from old industry norms.

Hint was asked to refresh the Seven2 identity and brand. Hint chose to shine the spotlight on the innovative grip technology and how it works in harmony with the human body. Using elegant design and a neutral color palette, Hint tells the Seven2 story with alluring photography juxtaposed against the trademark blue grips. In the year following the brand refresh, overall sales increased by 50%.