Sport-Tek specializes in producing athletic inspired collections for athletes, teams, fans, and corporate groups.
Sport-Tek wanted to elevate their brand image while improving the functionality of their seasonal catalog. With this challenge in mind, Sport-Tek contracted Hint to design their catalog.
Hint developed the editorial grid, established the catalog’s new look-and-feel and art directed a 4 day, 75+ cast location photo shoot with photographer Matt Hawthorne. The photography focused on aspirational and relatable life moments while showcasing how the standard athletic wear can be customized by teams and fans alike.