DC Shoes Sales Meeting Spring ’12

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Throughout the relationship with DC Shoes, Hint was asked to design environmental graphics for internal Global Sales meetings. Top DC Shoes marketing and sales representatives gather for a conference every year. Hint designed the look and feel associated with these meetings including presentation decks, graphics, and overall appearance.

DC Shoes Photography Art Direction

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Hint worked as an extension of DC’s internal creative team to help art direct the Summer footwear catalog photography for all feature product spreads.

Photography: Dominic Cooley.

DC Shoes PJ Ladd Press Kit

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The PJ Ladd press kit was created to hype the PJ SLX shoe launch. In the kit is a series of cards which speak to the technology built into the shoe and highlight its premium materials one little detail at a time. The reverse sides of the cards reveal a killer sequence shot of PJ and his shoe in action.

DC Shoes Gold Standard Brochure

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The DC Gold Standard brochure highlighted DC athletes at the X Games in 2008. The brochure called attention to the athlete’s individual accomplishments with the large gold numbers representing the number of medals each DC athlete has won.

DC Shoes EURO Brochure

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Specifically designed for the European market, the DC Shoes Euro brochure was created to help tell the DC origin story, highlight their artist collaboration programs and introduce their sponsored athletes.

DC Shoes Rob Dyrdek RD1

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DC asked Hint Creative to design a limited edition kit which included a t-shirt and shoes for the launch of Rob Dyrdek’s signature shoe the RD1 Mid. These limited edition kits went out to DC VIPs to jump-start the conversation around the shoe launch. A custom canvas compartmentalized box was created to house the shoes and t-shirt. The simplistic minimal art direction showcased fine production details incorporating magnetized clasps and foil stamping to create a signature box.

DC Shoes Wild Posting Rob Dyrdek

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To promote the launch of Rob Dyrdek’s signature shoe, Hint was given the opportunity to cover areas of LA and NYC in Dyrdek Wild Postings—increasing anticipation for the launch.