Sport-Tek Catalog

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Sport-Tek specializes in producing athletic inspired collections for athletes, teams, fans, and corporate groups.

Sport-Tek wanted to elevate their brand image while improving the functionality of their seasonal catalog. With this challenge in mind, Sport-Tek contracted Hint to design their catalog.

Hint developed the editorial grid, established the catalog’s new look-and-feel and art directed a 4 day, 75+ cast location photo shoot with photographer Matt Hawthorne. The photography focused on aspirational and relatable life moments while showcasing how the standard athletic wear can be customized by teams and fans alike.

Shade Clothing Catalogs

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Shade Clothing sold basic clothing, swimwear, and dresses for women who wanted more coverage in their wardrobe. Shade partnered with Hint to art direct and design their seasonal catalogs. Photography John Urbano (Lifestyle), Derek Israelsen (Studio)

Aerie Teen Vogue Ad

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aerie asked Hint to create a magazine ad featuring the aerie brand tagline “i am my best in aerie” the ad ran in Teen Vogue.

Aerie Brand Book

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Aerie partnered with Hint to visualize and create their brand DNA book. Aerie’s internal team developed the strategy and general outline. The book communicates the overall aerie brand, describes aerie’s brand identity, brand personality, tone, and other aspects of their brand strategy. Hint’s focus was to visually tell the brand story in a fun, tactile, experiential way.

The book showcases a variety of fine print production details including individually trimmed pages, various page substrates, ribbon page dividers and unique die-cuts that framed little details for discovery.

Aerie Gift Tags

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While partnering on aerie’s brand DNA book, Hint proposed that aerie further develop its gifting brand value by attaching uniquely designed gift tags to each shopping bag at the point of sale.

Aerie New Store Opening

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In 2006, American Eagle launched aerie—a giftable multi-channel lifestyle intimates brand targeting 15–25 year old females. The collection, offered at all American Eagle stores, aerie stores, and, included bras, pjs, undies, dormwear, fitness apparel and personal care products. From the dorm room to the coffee shop to the classroom, this sweetly sexy, comfortable and cozy collection offered girls a new way to express personal style.

Hint’s mandate was to create a unique aerie-branded experience to raise awareness, drive mall traffic, and build customer loyalty while tying together all elements of the new DNA brand book (prior to the New Store Opening project, Hint created the aerie DNA brand book).

Hint identified two primary focuses for the new store opening campaign. First, leverage existing AE stores/brand to connect the new aerie stores/brand. Second, use conversational marketing to create buzz surrounding the new aerie store. Based on this focus, aerie selected several specific ideas Hint generated including a “free undie” texting promotion hidden within the barricade art, an invitation to visit the new store placed on mirrors in the AE dressing rooms, and a “free undie” hang tag attached to AE shopping bags.  The complete in-mall marketing system included banners, barricade wraps, posters, table tents, floor graphics, mall entry graphics, AE marquee, AE cash/wrap, AE table marketing and AE bag hang tags.

The 2008 aerie NSO program was more successful than ever before. New customers were immediately familiar with aerie during NSO and it received higher than expected store traffic during the first few months.

American Eagle Credit Card

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Hint created and designed the American Eagle credit card and VISA co-branded credit card for loyal American Eagle customers. The card design strategy focused on unique production details: transparent, brightly colored plastics and silver hot foil stamping.

American Eagle Shopping Bag

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American Eagle asked Hint to design their seasonal shopping bags focused on generating brand visibility with mall shoppers. The shopping bag design showcases the iconic american eagle identity and products.