You & Yours Distilling Co. is located in the East Village of sunny San Diego, California. They are a destination distillery, tasting room, event space, and cocktail bar, complete with a cocktail program highlighting their signature craft spirits: Y&Y Vodka (a classic vodka) and Sunday Gin (a citrus-noted gin).
They were founded by Laura Johnson, who is one of a handful of female head distillers in the country. Y&Y is a direct result of Laura not being hired as a distiller in a male-dominated industry, so she created her own and built it around the idea of bringing people together. Laura describes You & Yours’ aesthetic as “approachable yet aspirational. I wanted it to be inviting and pleasing to the eye, yet still be a bit eclectic, relaxed yet sophisticated.”
The latest addition to the You & Yours family is Up & At’Em, a Coffee Liqueur and Cold Brew Vodka Cocktail collection that stays true to Y&Y’s mission of celebrating connection, friendship, and bringing everyone together. Inspired by the vibrant flavors and the love of all things coffee, the Coffee Liqueur features notes of vanilla and cinnamon, while the cold brew cocktails highlight unique combinations like blueberry and lavender, citrus, and honey with cinnamon.
The branding and packaging reflect these rich, layered flavors with mesmerizing coffee swirls. The soft color palette and muted tones create a sophisticated yet approachable look, ensuring Up & At’Em catches the eye without overpowering it. From strategy to design, every detail was thoughtfully crafted to capture the essence of Up & At’Em and create a visual identity as memorable as the first sip.
