Atmos, a new name in home fragrance, blends scent and technology to inspire “full and fragrant lives.” We designed minimalist packaging that reflects their clean, innovative approach, enhancing the unboxing experience and connecting users to their cherished memories and favorite scents.
Heritage Store Rosewater
Posted byHeritage Store, a vegan and plant-based beauty brand, came to Hint to revamp their look for the first time 50 years, since their launch in 1969. We started with their iconic pink Rosewater bottle, a cult favorite and staple in makeup artist kits.
Essential to the new design is our collaboration with multimedia artist Stina Persson. Her signature traditional yet edgy look was a perfect fit to bring the brand in alignment with their wide demographic, appealing to both professional and insta-influencer alike.
Babe Locks Branding
Posted byBabe Original champions originality, effectiveness, and universal accessibility in everything they do. And with Babe Locks, they’ve taken that philosophy to new heights in the haircare category. Designed to complement their cosmetic line, our packaging design approach focused on upholding the brand’s bold, premium look and feel. For the campaign, we crafted a haircare-specific theme to set Babe Locks apart from the rest of the products: “My hair makes me an original.” From shower to finish, our art direction tells a consistent story, captured in stunning photos and videos. Finally, we created a library of visual assets to fuel the cross-platform digital launch campaign. Because when it comes to originality, every detail matters.
Beauty Photographer and Director: Mckenzie Thompson
DP: Jonathan Checkroune
Product Photographer: Derek Israelsen
Heritage Store Aura Glow Photography
Posted byOwlet Holiday Campaign
Posted byAnson Calder
Posted byDouglas & McKay Photography
Posted byFender Custom Shop 30th Anniversary
Posted byYou & Yours Vodka and Gin
Posted byYou & Yours Distilling Co. is located in the East Village of sunny San Diego, California. They are a destination distillery, tasting room, event space and cocktail bar, complete with cocktail program highlighting their signature craft spirits: Y&Y Vodka (a classic vodka) and Sunday Gin (a citrus-noted gin).
They were founded by Laura Johnson, who is one of a handful of female head distillers in the country. Y&Y is a direct result of Laura not being hired as a distiller in a male-dominated industry. So she created her own, and built it around the idea of bringing people together. Laura describes You & Yours’ aesthetic as “approachable yet aspirational. I wanted it to be inviting and pleasing to the eye, yet still be a bit eclectic, relaxed yet sophisticated.”
The packaging reflects the authenticity of the brand. Each spirit was designed to be unique, drawing inspiration from their distinct ingredients. Sunday Gin: citrus-forward with notes of fresh florals and herbs. Y&Y Vodka: a blend of single-source distillates of corn, potato, and grape. The result was a visual system which allows for each spirit family to stand on its own while tying back to You & Yours Distilling Co. family.
Product photography: Derek Israelsen Location photography: Lindsey Marie
Spoonful of Comfort Campaign
Posted bySpoonful of Comfort was founded in 2007 is an online gifting company that believes comfort food care packages are the next best thing, when you can’t be there in person. They ship soup, cookies, rolls, and more. Every order gets special care and attention.
Hint was commissioned to concept and develop a campaign to promote holiday gift giving for any relationship, whether its for a co-worker or a granddaughter that can’t be home for the holidays. The campaign showcases cozy moments that focus on sharing soup and cookies with cherished ones during the holidays.
Photography: David Meredith
