Heritage Store Rosewater Packaging

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Heritage Store, a vegan and plant-based beauty brand, came to Hint to revamp their look for the first time 50 years, since their launch in 1969. We started with their iconic pink Rosewater bottle, a cult favorite and staple in makeup artist kits.

Essential to the new design is our collaboration with multimedia artist Stina Persson. Her signature traditional yet edgy look was a perfect fit to bring the brand in alignment with their wide demographic, appealing to both professional and insta-influencer alike.

Babe Locks Branding

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Babe Original champions originality, effectiveness, and universal accessibility in everything they do. And with Babe Locks, they’ve taken that philosophy to new heights in the haircare category. Designed to complement their cosmetic line, our packaging design approach focused on upholding the brand’s bold, premium look and feel. For the campaign, we crafted a haircare-specific theme to set Babe Locks apart from the rest of the products: “My hair makes me an original.” From shower to finish, our art direction tells a consistent story, captured in stunning photos and videos. Finally, we created a library of visual assets to fuel the cross-platform digital launch campaign. Because when it comes to originality, every detail matters.

Beauty Photographer and Director: Mckenzie Thompson   

DP: Jonathan Checkroune

Product Photographer: Derek Israelsen

You & Yours Vodka and Gin

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You & Yours Distilling Co. is located in the East Village of sunny San Diego, California. They are a destination distillery, tasting room, event space and cocktail bar, complete with cocktail program highlighting their signature craft spirits: Y&Y Vodka (a classic vodka) and Sunday Gin (a citrus-noted gin).

They were founded by Laura Johnson, who is one of a handful of female head distillers in the country. Y&Y is a direct result of Laura not being hired as a distiller in a male-dominated industry. So she created her own, and built it around the idea of bringing people together. Laura describes You & Yours’ aesthetic as “approachable yet aspirational. I wanted it to be inviting and pleasing to the eye, yet still be a bit eclectic, relaxed yet sophisticated.”

The packaging reflects the authenticity of the brand. Each spirit was designed to be unique, drawing inspiration from their distinct ingredients. Sunday Gin: citrus-forward with notes of fresh florals and herbs. Y&Y Vodka: a blend of single-source distillates of corn, potato, and grape. The result was a visual system which allows for each spirit family to stand on its own while tying back to You & Yours Distilling Co. family.

Product photography: Derek Israelsen     Location photography: Lindsey Marie

Spoonful of Comfort Campaign

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Spoonful of Comfort was founded in 2007 is an online gifting company that believes comfort food care packages are the next best thing, when you can’t be there in person. They ship soup, cookies, rolls, and more. Every order gets special care and attention.

Hint was commissioned to concept and develop a campaign to promote holiday gift giving for any relationship, whether its for a co-worker or a granddaughter that can’t be home for the holidays. The campaign showcases cozy moments that focus on sharing soup and cookies with cherished ones during the holidays.

Photography: David Meredith

Spoonful of Comfort Photography

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Spoonful of Comfort was founded in 2007 is an online gifting company that believes comfort food care packages are the next best thing, when you can’t be there in person. They ship soup, cookies, rolls, and more. Every order gets special care and attention.

Hint was engaged to help produce and art direct a photoshoot with talented NYC photographer David Meredith. We focused on depicting moments that communicate the authenticity of The Spoonful of Comfort experience: moments that captivate a connection with loved ones when you are away.