Babe Original Rebrand
Posted byBabe Lash brand created a loyal following around an amazing lash serum that frankly just worked. Over the years, they added an arsenal of performance cosmetics (cosmetics that all have lasting results). As the brand grew, so did their loyal following. However, their product architecture and positioning became fragmented as they added more non-lash products. Hint led Babe Lash through a full brand refresh, starting with strategy, a gradual visual update in 2021, which culminated in a comprehensive rename and rebrand, launched in mid 2022.
Our approach was based on 3 areas of focus:
1. Establish a strategic brand platform that embodies their core values of originality, confidence, inclusion, and effectiveness.
2. Overhaul their product architecture and naming.
3. Establish a cohesive look and feel to fully express their brand platform.
The gradual update saw immediate results:
– 133% Increase in sales YOY, for the month the first campaign launched
– 236% Growth Overall in 2021
– 124% Increase in First Time Customers Q3 2021 YOY
– 300% Increase in Returning Customers Q3 2021 YOY
Beauty Photography: Mckenzie Thompson Product Photography: Derek Israelsen
Heritage Store Aura Glow Video
Posted byHeritage Store Aura Glow Photography
Posted byBorboleta Aftercare Videos
Posted byBorboleta Beauty built their business on selling lash extensions directly to professional lash artists. However, they saw a unique opportunity to branch into consumer products with aftercare products for daily use. Hint art directed the photography and video for their first consumer targeted campaign “Aftercare that feels like skincare.” The campaign was an instant success, with a 100% boost in sales, selling out multiple times in the first six months.
Beauty Photographer: Sarah Silver, Beauty DP: Mark Sherman, Product Photographer: Derek Israelsen, Product DP: Ryan Dearth, Video Editor: Grant Worth
Borboleta Aftercare Photography
Posted byBorboleta Beauty built their business on selling lash extensions directly to professional lash artists. However, they saw a unique opportunity to branch into consumer products with aftercare products for daily use. Hint art directed the photography and video for their first consumer targeted campaign “Aftercare that feels like skincare.” The campaign was an instant success, with a 100% boost in sales, selling out multiple times in the first six months.
Beauty Photographer: Sarah Silver, Beauty DP: Mark Sherman, Product Photographer: Derek Israelsen, Product DP: Ryan Dearth, Video Editor: Grant Worth
SeroVital Photography
Posted byASEA Branding
Posted byASEA is a health and wellness company whose products deliver redox-signaling molecules through a drinkable solution and a gel applied to the skin.
Hint was entrusted to refresh their brand identity, design the packaging for a new product launch and create new lifestyle brand visuals.
The RENU 28 product packaging emphasizes the scientific aspects behind the product through an abstract molecular-inspired pattern and speciality printing.
Rodan + Fields Lifestyle Photography
Posted byHint Creative teamed up with San Francisco based photographer Robert Schlatter to develop the lifestyle photography for the book Write Your Skin a Prescription for Change. Each image highlights clinically beautiful skin and introduces the visual narrative for each chapter.
Rodan + Fields Business Portfolio
Posted byConsultants receive this business portfolio as a first point of contact and introduction to the Rodan + Fields brand. The portfolio educates new consultants on the doctors’ philosophy on skincare and how to get started in their new business.
