Borboleta Beauty built their business on selling lash extensions directly to professional lash artists. However, they saw a unique opportunity to branch into consumer products with aftercare products for daily use. Hint art directed the photography and video for their first consumer targeted campaign “Aftercare that feels like skincare.” The campaign was an instant success, with a 100% boost in sales, selling out multiple times in the first six months.

Beauty Photographer: Sarah Silver, Beauty DP: Mark Sherman, Product Photographer: Derek Israelsen, Product DP: Ryan Dearth, Video Editor: Grant Worth