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Babe Original Rebrand

Posted June 20, 2022 by cole melanson

Babe Lash brand created a loyal following around an amazing lash serum that frankly just worked. Over the years, they added an arsenal of performance cosmetics (cosmetics that all have lasting results). As the brand grew, so did their loyal following. However, their product architecture and positioning became fragmented as they added more non-lash products. Hint led Babe Lash through a full brand refresh, starting with strategy, a gradual visual update in 2021, which culminated in a comprehensive rename and rebrand, launched in mid 2022.

Our approach was based on 3 areas of focus:
1. Establish a strategic brand platform that embodies their core values of originality, confidence, inclusion, and effectiveness.
2. Overhaul their product architecture and naming.
3. Establish a cohesive look and feel to fully express their brand platform.

The gradual update saw immediate results:
– 133% Increase in sales YOY, for the month the first campaign launched
– 236% Growth Overall in 2021
– 124% Increase in First Time Customers Q3 2021 YOY
– 300% Increase in Returning Customers Q3 2021 YOY

Beauty Photography: Mckenzie Thompson   Product Photography: Derek Israelsen

Crucial Learning Website

Posted November 8, 2021 by admin

Meet Crucial Learning. They help people learn crucial skills to improve themselves through award winning courses and best selling books.

We are very proud and excited to share this website. The website is rooted in a solid brand strategy which greatly informed the UI/UX. It is a custom-built, component-based website and holds an enormous amount of information while remaining clear and concise. We partnered with the killer Dev team at voltagead.com to make it happen.

Crucial Learning Rebrand

Posted October 26, 2021 by admin

Meet Crucial Learning. They help people learn crucial skills to improve themselves through award winning courses and best selling books.

We are very proud and excited to share this brand refresh. We loved working with the Crucial Learning team. It was a long time in the making. They went through a name change, survived the COVID-19 Pandemic and came out stronger on the other side. During the course of the brand refresh, Crucial Learning pivoted from a focus on in-person training to remote training. 

The refresh was rooted in a solid brand strategy which greatly informed the refreshed brand. There was not much that the refresh did not encompass. We did it all from brand identity, business papers, illustrations, and an extensive brand standards guide.

The greatest accomplishment of the Crucial Learning rebrand was a custom-built, component-based website. It held an enormous amount of information while remaining clear and concise. We partnered with the killer Dev team at voltagead.com to make it happen.

Young Living Billboards

Posted March 4, 2021 by admin

Young Living 2019 Convention Branding

Posted January 15, 2021 by christian

Valkyrie Branding

Posted January 15, 2021 by christian

Heritage Store Aura Glow Video

Posted June 22, 2020 by admin

Heritage Store Aura Glow Photography

Posted March 31, 2020 by admin

Owlet Holiday Campaign

Posted February 18, 2020 by admin

Anson Calder

Posted December 4, 2019 by admin
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    Hint Creative

    10 W 100 S Ste #600

    Salt Lake City, UT 84101-1566

    Business Inquiries

    801.521.2919 ext 1#

    christian@hintcreative.com

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