Art Direction Archives - Hint Creative | Creative Agency & Design Studio

Three International Branding

Posted January 10, 2025 by christian

THREE International is redefining wellness with science-backed solutions that maximize cellular absorption and bioavailability. Hint Creative partnered with THREE to craft a cohesive brand system that reflects their innovative approach, balancing clarity, sophistication, and trust.

Our work began with the development of a modern identity that embodies THREE’s commitment to innovation and quality. From the sleek typography to the refined color palette, every detail reinforces the brand’s scientific credibility and forward-thinking ethos.

The packaging design emphasizes minimalism and precision, combining clean lines with intentional use of space to create a system that feels premium and approachable. This aesthetic extends seamlessly across the website, which serves as a central platform for THREE International’s story, products, and cutting-edge science.

The result is a unified brand experience that elevates THREE’s position in the wellness industry, fostering trust and engagement with its audience. This project demonstrates our ability to deliver impactful design solutions that connect with consumers and amplify a brand’s vision.

Young Living Finca Botanica

Posted January 9, 2025 by christian

The Finca Botanica Farm Collection exemplifies Young Living’s dedication to nature and their unwavering commitment to quality. Sourced from their farm in Chongon, Ecuador, the collection features Ylang Ylang, Paicotea, Incan Melissa, and Palo Santo—each oil reflecting the farm’s rich biodiversity and sustainable practices.

Central to the design is the iconic landscape photograph of the Finca Botanica Farm, showcasing its vibrant flora and the distinct silhouette of a Palo Santo tree that symbolizes the farm’s beauty and spirit. This image served as the foundation for the color gradients on the bottles, capturing the lush transitions of sky, land, and light.

To further elevate the packaging, a clear foil blind emboss detail was incorporated, adding depth and texture that subtly echoes the natural elements of the farm while reinforcing the collection’s premium feel. Paired with clean, modern typography and earthy tones, these tactile details create a design that feels both grounded in nature and highly refined.

This project exemplifies how thoughtful design and print production can combine to tell a brand’s story—creating packaging that resonates with consumers and underscores Young Living’s leadership in the essential oils industry.

Atmos X Beverly’s NYC

Posted January 8, 2025 by christian

Atmos Fragrance and Beverly NYC partnered to create Memory Book, a collection of three 3-in-1 sprays—Dawn, Joyride, and Wedding—each inspired by cherished moments from Beverly’s childhood. From the serenity of catching a wave at dawn to the thrill of a top-down drive along the Pacific Coast Highway, and the warmth of a church wedding, these scents are designed to transform spaces, linens, and self into sensory escapes.

Our role was to design packaging that not only reflected the personal and luxurious nature of this collection but also showcased Beverly’s story. We incorporated her personal photographs—representing the key moments that inspired each scent—directly onto the packaging. This approach creates a tactile, emotional connection, turning the packaging into part of the storytelling experience. Clean lines and understated design elements complement the imagery, allowing the photos and the memories they evoke to take center stage.

This collaboration celebrates the power of fragrance to tell a story, blending artistry, memory, and Atmos’s innovative vision for a full and fragrant life.

Atmos Fragrance

Posted December 19, 2024 by christian

Atmos, a new name in home fragrance, blends scent and technology to inspire “full and fragrant lives.” We designed minimalist packaging that reflects their clean, innovative approach, enhancing the unboxing experience and connecting users to their cherished memories and favorite scents.

Babe Locks Branding

Posted May 11, 2023 by admin

Babe Original champions originality, effectiveness, and universal accessibility in everything they do. And with Babe Locks, they’ve taken that philosophy to new heights in the haircare category. Designed to complement their cosmetic line, our packaging design approach focused on upholding the brand’s bold, premium look and feel. For the campaign, we crafted a haircare-specific theme to set Babe Locks apart from the rest of the products: “My hair makes me an original.” From shower to finish, our art direction tells a consistent story, captured in stunning photos and videos. Finally, we created a library of visual assets to fuel the cross-platform digital launch campaign. Because when it comes to originality, every detail matters.

Beauty Photographer and Director: Mckenzie Thompson

DP: Jonathan Checkroune

Product Photographer: Derek Israelsen

Giv.Care

Posted April 6, 2023 by admin

Giv.care is a self-managed provider with a suite of tools that help people with disabilities receive the best, most consistent care by making it easier to recruit and retain the best paid caregivers. Their technology streamlines communication, simplifies the process, and places control where it belongs. Likewise, their community connects coordinators, caregivers, and clients so they can maximize benefits, manage care, and track progress. Together, they are personalizing and evolving the circle of caregiving.

Giv.Care trusted Hint to create their brand identity, and design their website and app interfaces. With clean, geometric typography and bright, cheerful colors, the Giv.Care branding was intended to bring positivity back into the complicated caregiving industry.

Pine Park Health Website

Posted January 26, 2023 by admin

Babe Original Rebrand

Posted June 20, 2022 by admin

Babe Lash brand created a loyal following around an amazing lash serum that frankly just worked. Over the years, they added an arsenal of performance cosmetics (cosmetics that all have lasting results). As the brand grew, so did their loyal following. However, their product architecture and positioning became fragmented as they added more non-lash products. Hint led Babe Lash through a full brand refresh, starting with strategy, a gradual visual update in 2021, which culminated in a comprehensive rename and rebrand, launched in mid 2022.

Our approach was based on 3 areas of focus:
1. Establish a strategic brand platform that embodies their core values of originality, confidence, inclusion, and effectiveness.
2. Overhaul their product architecture and naming.
3. Establish a cohesive look and feel to fully express their brand platform.

The gradual update saw immediate results:
– 133% Increase in sales YOY, for the month the first campaign launched
– 236% Growth Overall in 2021
– 124% Increase in First Time Customers Q3 2021 YOY
– 300% Increase in Returning Customers Q3 2021 YOY

Beauty Photography: Mckenzie Thompson Product Photography: Derek Israelsen

Crucial Learning Website

Posted November 8, 2021 by admin

Meet Crucial Learning. They help people learn crucial skills to improve themselves through award winning courses and best selling books.

We are very proud and excited to share this website. The website is rooted in a solid brand strategy which greatly informed the UI/UX. It is a custom-built, component-based website and holds an enormous amount of information while remaining clear and concise. We partnered with the killer Dev team at voltagead.com to make it happen.

Crucial Learning Rebrand

Posted October 26, 2021 by admin

Meet Crucial Learning. They help people learn crucial skills to improve themselves through award winning courses and best selling books.

We are very proud and excited to share this brand refresh. We loved working with the Crucial Learning team. It was a long time in the making. They went through a name change, survived the COVID-19 Pandemic and came out stronger on the other side. During the course of the brand refresh, Crucial Learning pivoted from a focus on in-person training to remote training.

The refresh was rooted in a solid brand strategy which greatly informed the refreshed brand. There was not much that the refresh did not encompass. We did it all from brand identity, business papers, illustrations, and an extensive brand standards guide.

The greatest accomplishment of the Crucial Learning rebrand was a custom-built, component-based website. It held an enormous amount of information while remaining clear and concise. We partnered with the killer Dev team at voltagead.com to make it happen.

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