Art Direction Archives - Page 4 of 10 - Hint Creative

The Grand America Hotel Website

Posted August 16, 2017 by christian

The Grand America Hotel is the largest Forbes and AAA rated hotel in Salt Lake City Utah. They are known for their luxury convention facilities, gracious accommodations, attention to detail and personalized service. All rooms and suites in their 24-story hotel feature handcrafted Richelieu furniture, original works of art, inviting balconies, and large Italian marble bathrooms. Floor-to-ceiling windows showcase breathtaking views of Salt Lake City and beautifully landscaped gardens.

Hint helped identify that their gracious accommodations, attention to detail and personalized service were not translating in their site experience. Our approach was based on three areas of focus: 1. Develop a strategic brand platform that embodied their luxurious in-person experience 2. Refresh their brand image through large impactful imagery. 3. Rebuild the website from the ground up with a responsive design.

The Grand has seen 30% increase in conversions and 50% increase in ecommerce, and dwell time was up an impressive 83% in the first 6 months.

Photography: David Meredith Development: Voltage

Cotopaxi Gear for Good Campaign

Posted August 15, 2017 by christian

Hint partnered with Nate Morley and Cotopaxi to develop their 2017 Brand Campaign concept. We all worked closely as a tight-knit team playing to the strengths of each stakeholder. The campaign leveraged and extended their Gear for Good tagline into something bigger. Hint’s task was to visually interpret the concept and create a system that could work in a variety of mediums and touch points. The visual system was designed to be easily be executed by Cotopaxi internal team and additional agency partners.

Fender American Elite Bass

Posted March 31, 2017 by christian

Cotopaxi Questival Branding

Posted March 27, 2017 by christian

Questival is a Cotopaxi event that inspires hundreds of people to come together in teams and compete in fitness, camping, service, and teamwork challenges. 24 hours, 2-6 friends, 300 plus challenges, taking place in 35 cities. The adventure race is kid friendly and just the perfect excuse to explore cities while improving the community.

Hint partnered with Nate Morely and Cotopaxi to rebrand Questival. The new logotype was custom drawn, unique to Questival’s authentic experience. The color palette is comprised of friendly colors that support the brand’s core mission of community and adventure. The patterns communicate the connectivity and movement created by the event. The new identity was extended to Questival’s website, app, event signage, and other collateral.

Remity Branding

Posted March 27, 2017 by christian

You & Yours Branding

Posted February 22, 2017 by christian

You & Yours Distilling Co. is located in the East Village of sunny San Diego, California. They are a destination distillery, tasting room, event space and cocktail bar, complete with a cocktail program highlighting their signature craft spirits: Y&Y Vodka (a classic vodka) and Sunday Gin (a citrus-noted gin).

They were founded by Laura Johnson, who is one of a handful of female head distillers in the country. Y&Y is a direct result of Laura not being hired as a distiller in a male-dominated industry. So she created her own, and built it around the idea of bringing people together. Hint was tasked with creating the brand identity for You & Yours Distilling Co. and the packaging and branding for their two signature lines. The logo was custom drawn, a representation of their 100% craft distilled spirits. Laura describes You & Yours’ aesthetic as “approachable yet aspirational. I wanted it to be inviting and pleasing to the eye, yet still be a bit eclectic, relaxed yet sophisticated.”

The packaging reflects the authenticity of the brand. Each spirit was designed to be unique, drawing inspiration from their distinct ingredients. Sunday Gin: citrus-forward with notes of fresh florals and herbs. Y&Y Vodka: a blend of single-source distillates of corn, potato, and grape. The result was a visual system which allows for each spirit family to stand on its own while tying back to You & Yours Distilling Co. family.

Product photography: Derek Israelsen Location photography: Lindsey Marie

Backcountry Gift Card

Posted February 20, 2017 by christian

Epicure Branding

Posted February 17, 2016 by admin

Epicure is dedicated to providing delicious meal solutions that use only real, whole ingredients you can trust, while never compromising on taste. They approached Hint to refresh their brand image aligning it with those ideals. Epicure’s new brand appeals to families whose busy lifestyles interfere with the creation of healthy meals by providing time conscious recipes with healthy products.

Hint developed Epicure’s new brand system: identity, photography, website design, and packaging; from the smallest spices with the simplest labels to the largest cookware and the most complex kits. The packaging system encompasses 250 products across 25 product categories. Upon successful implementation these new systems resulted in costs savings and increased consumer enthusiasm.

Epicure Packaging

Posted February 12, 2016 by admin

Epicure is dedicated to providing delicious meal solutions that use only real, whole ingredients you can trust, while never compromising on taste. They approached Hint to refresh their brand aligning it with those ideals. Epicure’s new brand appeals to families whose busy lifestyles interfere with the creation of healthy meals by providing time conscious recipes with healthy products.

Epicure carries more than 300 products that include dips, rubs, seasonings, cookware, and meal solutions. Hint created an intuitive packaging system for these products not to mention the challenges of english and french product tiles.

Fender American Elite Series

Posted February 10, 2016 by christian

Hint partnered with Fender, Nate Morley Consulting, Dynamic Dynosaur and Dominic Cooley (Photography) to help create and produce the Fender American Elite Series campaign. The campaign featured artists: John 5, Mikaiah Lei-The Bots, Dave Nassie-Bleeding Through, Jim Fairchild-Modest Mouse, Ryan Merchant-Capital Cities.

There is a passion within artists at every level that fuels a never-ending pursuit of creativity and expression. The new Fender American Elite Series was born out of this same passion.

The American Elite Series campaign was created to support the launch of Fender’s new flagship edition Stratocaster and the Telecaster – two of the most iconic, most beloved guitars in the world.

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