You & Yours Branding
Posted byYou & Yours Distilling Co. is located in the East Village of sunny San Diego, California. They are a destination distillery, tasting room, event space and cocktail bar, complete with a cocktail program highlighting their signature craft spirits: Y&Y Vodka (a classic vodka) and Sunday Gin (a citrus-noted gin).
They were founded by Laura Johnson, who is one of a handful of female head distillers in the country. Y&Y is a direct result of Laura not being hired as a distiller in a male-dominated industry. So she created her own, and built it around the idea of bringing people together. Hint was tasked with creating the brand identity for You & Yours Distilling Co. and the packaging and branding for their two signature lines. The logo was custom drawn, a representation of their 100% craft distilled spirits. Laura describes You & Yours’ aesthetic as “approachable yet aspirational. I wanted it to be inviting and pleasing to the eye, yet still be a bit eclectic, relaxed yet sophisticated.”
The packaging reflects the authenticity of the brand. Each spirit was designed to be unique, drawing inspiration from their distinct ingredients. Sunday Gin: citrus-forward with notes of fresh florals and herbs. Y&Y Vodka: a blend of single-source distillates of corn, potato, and grape. The result was a visual system which allows for each spirit family to stand on its own while tying back to You & Yours Distilling Co. family.
Product photography: Derek Israelsen Location photography: Lindsey Marie
Backcountry Gift Card
Posted byEpicure Branding
Posted byEpicure is dedicated to providing delicious meal solutions that use only real, whole ingredients you can trust, while never compromising on taste. They approached Hint to refresh their brand image aligning it with those ideals. Epicure’s new brand appeals to families whose busy lifestyles interfere with the creation of healthy meals by providing time conscious recipes with healthy products.
Hint developed Epicure’s new brand system: identity, photography, website design, and packaging; from the smallest spices with the simplest labels to the largest cookware and the most complex kits. The packaging system encompasses 250 products across 25 product categories. Upon successful implementation these new systems resulted in costs savings and increased consumer enthusiasm.
Epicure Packaging
Posted byEpicure is dedicated to providing delicious meal solutions that use only real, whole ingredients you can trust, while never compromising on taste. They approached Hint to refresh their brand aligning it with those ideals. Epicure’s new brand appeals to families whose busy lifestyles interfere with the creation of healthy meals by providing time conscious recipes with healthy products.
Epicure carries more than 300 products that include dips, rubs, seasonings, cookware, and meal solutions. Hint created an intuitive packaging system for these products not to mention the challenges of english and french product tiles.
Fender American Elite Series
Posted byHint partnered with Fender, Nate Morley Consulting, Dynamic Dynosaur and Dominic Cooley (Photography) to help create and produce the Fender American Elite Series campaign. The campaign featured artists: John 5, Mikaiah Lei-The Bots, Dave Nassie-Bleeding Through, Jim Fairchild-Modest Mouse, Ryan Merchant-Capital Cities.
There is a passion within artists at every level that fuels a never-ending pursuit of creativity and expression. The new Fender American Elite Series was born out of this same passion.
The American Elite Series campaign was created to support the launch of Fender’s new flagship edition Stratocaster and the Telecaster – two of the most iconic, most beloved guitars in the world.
Fender Bassbreaker
Posted byHint partnered with Fender, Nate Morley Consulting, Dynamic Dynosaur and Dominic Cooley (Photography) to help create and produce the Fender Bassbreaker campaign. The campaign featured artists: Dave Navarro-Jane’s Addiction, Matt Skiba and Mark Hoppus-Blink 182, Dave Keuning-The Killers, Jeff Oddie-Wolf Alice, Rob Ackroyd-Florence+The Machine, Phred Brown-Bruno Mars, Albert Hammond Jr., Simon Neil-Biffy Clyro.
Everyone who experiences the new Fender Bassbreaker amp describes it in a different way, using different words. But the Bassbreaker is so versatile, so innovative and so unique, that despite each person’s best efforts to define it, there are no words that can do it justice.
“Something too intense, extreme or unusual to describe is beyond words.”
“There Are No Words” incites curiosity and is an invitation for consumers to experience the amp for themselves. The message is authentic, (coming from artists and real musicians), versatile (it works in all languages and regions) and can easily be refreshed.
This Bassbreaker work has been lauded by Fender as the best campaign in the legendary brand’s history.
ORE Product Catalog 2015
Posted byAfter the success of the first catalog Hint produced for Ore Inc., Hint was approached again to design the ORE product catalog 2015. The new catalog introduces two new customizable product lines: Cladding and the fūse system. Hint was challenged to showcase the range of possibility these new systems add to the core line of Ore products.
Hint art directed new photography with photographer Derek Israelsen, focusing on the quality, sustainability, and customization of Ore’s products. On the cover, a blind emboss plus color-overlay technique subtly emphasizes the product images. The creative execution highlights the brand identity concepts behind the company.
Jamberry Lifestyle Photography
Posted byJamberry Nails experienced explosive growth ($0-$300 Million) as a nail wrap company but wanted to expand beyond a product-based brand. They struggled to align their teams under a common vision and purpose, and needed help clearly defining, designing, and activating their brand. They engaged Hint to help do this and express their brand both visually and verbally. The result was the Jamberry brand book.
To coincide with the refreshed branding direction, Hint helped produce and art direct a photoshoot with talented NYC photographer Jon Moe. The photography reflects the authenticity of the refreshed brand in a clean and playful way.
Jamberry Brand Book
Posted byJamberry Nails experienced explosive growth ($0-$300 Million) as a nail wrap company but wanted to expand beyond a product-based brand. They struggled to align their teams under a common vision and purpose, and needed help clearly defining, designing, and activating their brand. They engaged Hint to help do this and express their brand both visually and verbally. The result was the Jamberry brand book.
The brand book centered on the idea that everyone has a personal style, and Jamberry helps people discover and express their own personal style better than anyone.
Hint art directed and defined the key elements for their brand visuals and voice. Hint oversaw the creative for the brand book: design, art direction, editorial design, and photography. The design and photography reflects the authenticity of the refreshed brand in a clean and playful way. Throughout the book, the copy explains the brand structure in a sincere and positive voice; the design works in tandem to create a fun and inviting editorial introduction to the Jamberry brand. Photography by Jon Moe.
