Branding Archives - Hint Creative | Creative Agency & Design Studio

Lilly Lashes Rebrand

Posted November 26, 2024 by christian

Lilly Lashes, founded by influencer Lilly Ghalichi, built a devoted following with their luxurious mink and faux mink lashes, bringing celebrity-level glam to everyone. After years of organic success, shifting beauty trends highlighted the need for an evolution. That’s when Lilly Lashes turned to us to refresh their brand—staying true to their unapologetic glamour while embracing the diverse needs of today’s beauty audience.

We guided Lilly Lashes through a full brand refresh, starting with strategy and rolling out their new identity across web, social, and retail. Our approach began with a strategic brand platform that reflected their core values of prestige, transformative glamour, and inclusivity. From there, we updated and simplified the product architecture to create a more intuitive customer experience. Finally, we crafted a bold, luxurious look and feel to fully express the refreshed brand and showcase their diverse product offerings.

The results were immediate and measurable. Loyal customers enthusiastically embraced the refresh, and the brand saw increased sales and social media engagement early in the rollout. Press coverage in Real Simple and the Today Show further amplified the impact, while strengthened partnerships with Sephora and Ulta solidified Lilly Lashes’ position in the beauty industry.

Product Photography: Derek Israelsen

Up & At ‘Em Coffee Liqueur + RTD Cocktails

Posted November 12, 2024 by Analisa

You & Yours Distilling Co. is located in the East Village of sunny San Diego, California. They are a destination distillery, tasting room, event space, and cocktail bar, complete with a cocktail program highlighting their signature craft spirits: Y&Y Vodka (a classic vodka) and Sunday Gin (a citrus-noted gin).

They were founded by Laura Johnson, who is one of a handful of female head distillers in the country. Y&Y is a direct result of Laura not being hired as a distiller in a male-dominated industry, so she created her own and built it around the idea of bringing people together. Laura describes You & Yours’ aesthetic as “approachable yet aspirational. I wanted it to be inviting and pleasing to the eye, yet still be a bit eclectic, relaxed yet sophisticated.”

The latest addition to the You & Yours family is Up & At’Em, a Coffee Liqueur and Cold Brew Vodka Cocktail collection that stays true to Y&Y’s mission of celebrating connection, friendship, and bringing everyone together. Inspired by the vibrant flavors and the love of all things coffee, the Coffee Liqueur features notes of vanilla and cinnamon, while the cold brew cocktails highlight unique combinations like blueberry and lavender, citrus, and honey with cinnamon.

The branding and packaging reflect these rich, layered flavors with mesmerizing coffee swirls. The soft color palette and muted tones create a sophisticated yet approachable look, ensuring Up & At’Em catches the eye without overpowering it. From strategy to design, every detail was thoughtfully crafted to capture the essence of Up & At’Em and create a visual identity as memorable as the first sip.

Babe Locks Branding

Posted May 11, 2023 by admin

Babe Original champions originality, effectiveness, and universal accessibility in everything they do. And with Babe Locks, they’ve taken that philosophy to new heights in the haircare category. Designed to complement their cosmetic line, our packaging design approach focused on upholding the brand’s bold, premium look and feel. For the campaign, we crafted a haircare-specific theme to set Babe Locks apart from the rest of the products: “My hair makes me an original.” From shower to finish, our art direction tells a consistent story, captured in stunning photos and videos. Finally, we created a library of visual assets to fuel the cross-platform digital launch campaign. Because when it comes to originality, every detail matters.

Beauty Photographer and Director: Mckenzie Thompson

DP: Jonathan Checkroune

Product Photographer: Derek Israelsen

Giv.Care

Posted April 6, 2023 by admin

Giv.care is a self-managed provider with a suite of tools that help people with disabilities receive the best, most consistent care by making it easier to recruit and retain the best paid caregivers. Their technology streamlines communication, simplifies the process, and places control where it belongs. Likewise, their community connects coordinators, caregivers, and clients so they can maximize benefits, manage care, and track progress. Together, they are personalizing and evolving the circle of caregiving.

Giv.Care trusted Hint to create their brand identity, and design their website and app interfaces. With clean, geometric typography and bright, cheerful colors, the Giv.Care branding was intended to bring positivity back into the complicated caregiving industry.

Pine Park Health Website

Posted January 26, 2023 by admin

Babe Original Website

Posted December 1, 2022 by admin

Babe Original Rebrand

Posted June 20, 2022 by admin

Babe Lash brand created a loyal following around an amazing lash serum that frankly just worked. Over the years, they added an arsenal of performance cosmetics (cosmetics that all have lasting results). As the brand grew, so did their loyal following. However, their product architecture and positioning became fragmented as they added more non-lash products. Hint led Babe Lash through a full brand refresh, starting with strategy, a gradual visual update in 2021, which culminated in a comprehensive rename and rebrand, launched in mid 2022.

Our approach was based on 3 areas of focus:
1. Establish a strategic brand platform that embodies their core values of originality, confidence, inclusion, and effectiveness.
2. Overhaul their product architecture and naming.
3. Establish a cohesive look and feel to fully express their brand platform.

The gradual update saw immediate results:
– 133% Increase in sales YOY, for the month the first campaign launched
– 236% Growth Overall in 2021
– 124% Increase in First Time Customers Q3 2021 YOY
– 300% Increase in Returning Customers Q3 2021 YOY

Beauty Photography: Mckenzie Thompson Product Photography: Derek Israelsen

Crucial Learning Website

Posted November 8, 2021 by admin

Meet Crucial Learning. They help people learn crucial skills to improve themselves through award winning courses and best selling books.

We are very proud and excited to share this website. The website is rooted in a solid brand strategy which greatly informed the UI/UX. It is a custom-built, component-based website and holds an enormous amount of information while remaining clear and concise. We partnered with the killer Dev team at voltagead.com to make it happen.

Crucial Learning Rebrand

Posted October 26, 2021 by admin

Meet Crucial Learning. They help people learn crucial skills to improve themselves through award winning courses and best selling books.

We are very proud and excited to share this brand refresh. We loved working with the Crucial Learning team. It was a long time in the making. They went through a name change, survived the COVID-19 Pandemic and came out stronger on the other side. During the course of the brand refresh, Crucial Learning pivoted from a focus on in-person training to remote training.

The refresh was rooted in a solid brand strategy which greatly informed the refreshed brand. There was not much that the refresh did not encompass. We did it all from brand identity, business papers, illustrations, and an extensive brand standards guide.

The greatest accomplishment of the Crucial Learning rebrand was a custom-built, component-based website. It held an enormous amount of information while remaining clear and concise. We partnered with the killer Dev team at voltagead.com to make it happen.

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