Monavie EMV Photography
Posted byMonavie Packaging
Posted byMonavie Process Brochure
Posted byMonavie Athlete Brochure
Posted byMonavie Welcome Kit
Posted byM5 Fitness Branding
Posted byMethod 5 Fitness offers an online platform for people to sustain a healthy lifestyle through a holistic approach of targeted exercise, nutrition, coaching, social accountability and natural supplements. In other words, a realistic and sustainable fitness solution.
M5 asked Hint to create the brand, beginning with the identity and extending to web and packaging. To supplement the fresh modern take of the design, Hint art directed photo shoots, collaborating with the talented Matt Hawthorne and Derek Israelsen to bring to life the vibrant visual core of the brand.
M5 Fitness Photography
Posted byAerie Brand Book
Posted byAerie partnered with Hint to visualize and create their brand DNA book. Aerie’s internal team developed the strategy and general outline. The book communicates the overall aerie brand, describes aerie’s brand identity, brand personality, tone, and other aspects of their brand strategy. Hint’s focus was to visually tell the brand story in a fun, tactile, experiential way.
The book showcases a variety of fine print production details including individually trimmed pages, various page substrates, ribbon page dividers and unique die-cuts that framed little details for discovery.
Aerie New Store Opening
Posted byIn 2006, American Eagle launched aerie—a giftable multi-channel lifestyle intimates brand targeting 15–25 year old females. The collection, offered at all American Eagle stores, aerie stores, and aerie.com, included bras, pjs, undies, dormwear, fitness apparel and personal care products. From the dorm room to the coffee shop to the classroom, this sweetly sexy, comfortable and cozy collection offered girls a new way to express personal style.
Hint’s mandate was to create a unique aerie-branded experience to raise awareness, drive mall traffic, and build customer loyalty while tying together all elements of the new DNA brand book (prior to the New Store Opening project, Hint created the aerie DNA brand book).
Hint identified two primary focuses for the new store opening campaign. First, leverage existing AE stores/brand to connect the new aerie stores/brand. Second, use conversational marketing to create buzz surrounding the new aerie store. Based on this focus, aerie selected several specific ideas Hint generated including a “free undie” texting promotion hidden within the barricade art, an invitation to visit the new store placed on mirrors in the AE dressing rooms, and a “free undie” hang tag attached to AE shopping bags. The complete in-mall marketing system included banners, barricade wraps, posters, table tents, floor graphics, mall entry graphics, AE marquee, AE cash/wrap, AE table marketing and AE bag hang tags.
The 2008 aerie NSO program was more successful than ever before. New customers were immediately familiar with aerie during NSO and it received higher than expected store traffic during the first few months.
