Hint partnered with Nate Morley and Cotopaxi to develop their 2017 Brand Campaign concept. We all worked closely as a tight-knit team playing to the strengths of each stakeholder. The campaign leveraged and extended their Gear for Good tagline into something bigger. Hint’s task was to visually interpret the concept and create a system that could work in a variety of mediums and touch points. The visual system was designed to be easily be executed by Cotopaxi internal team and additional agency partners.
Hint partnered with Fender, Nate Morley Consulting, Dynamic Dynosaur and Dominic Cooley (Photography) to help create and produce the Fender American Elite Series campaign. The campaign featured artists: John 5, Mikaiah Lei-The Bots, Dave Nassie-Bleeding Through, Jim Fairchild-Modest Mouse, Ryan Merchant-Capital Cities.
There is a passion within artists at every level that fuels a never-ending pursuit of creativity and expression. The new Fender American Elite Series was born out of this same passion.
The American Elite Series campaign was created to support the launch of Fender’s new flagship edition Stratocaster and the Telecaster – two of the most iconic, most beloved guitars in the world.
Hint partnered with Fender, Nate Morley Consulting, Dynamic Dynosaur and Dominic Cooley (Photography) to help create and produce the Fender Bassbreaker campaign. The campaign featured artists: Dave Navarro-Jane’s Addiction, Matt Skiba and Mark Hoppus-Blink 182, Dave Keuning-The Killers, Jeff Oddie-Wolf Alice, Rob Ackroyd-Florence+The Machine, Phred Brown-Bruno Mars, Albert Hammond Jr., Simon Neil-Biffy Clyro.
Everyone who experiences the new Fender Bassbreaker amp describes it in a different way, using different words. But the Bassbreaker is so versatile, so innovative and so unique, that despite each person’s best efforts to define it, there are no words that can do it justice.
“Something too intense, extreme or unusual to describe is beyond words.”
“There Are No Words” incites curiosity and is an invitation for consumers to experience the amp for themselves. The message is authentic, (coming from artists and real musicians), versatile (it works in all languages and regions) and can easily be refreshed.
This Bassbreaker work has been lauded by Fender as the best campaign in the legendary brand’s history.
After the success of the first catalog Hint produced for Ore Inc., Hint was approached again to design the ORE product catalog 2015. The new catalog introduces two new customizable product lines: Cladding and the fūse system. Hint was challenged to showcase the range of possibility these new systems add to the core line of Ore products.
Hint art directed new photography with photographer Derek Israelsen, focusing on the quality, sustainability, and customization of Ore’s products. On the cover, a blind emboss plus color-overlay technique subtly emphasizes the product images. The creative execution highlights the brand identity concepts behind the company.
Jamberry Nails experienced explosive growth ($0-$300 Million) as a nail wrap company but wanted to expand beyond a product-based brand. They struggled to align their teams under a common vision and purpose, and needed help clearly defining, designing, and activating their brand. They engaged Hint to help do this and express their brand both visually and verbally. The result was the Jamberry brand book.
The brand book centered on the idea that everyone has a personal style, and Jamberry helps people discover and express their own personal style better than anyone.
Hint art directed and defined the key elements for their brand visuals and voice. Hint oversaw the creative for the brand book: design, art direction, editorial design, and photography. The design and photography reflects the authenticity of the refreshed brand in a clean and playful way. Throughout the book, the copy explains the brand structure in a sincere and positive voice; the design works in tandem to create a fun and inviting editorial introduction to the Jamberry brand. Photography by Jon Moe.