aerie asked Hint to create a magazine ad featuring the aerie brand tagline “i am my best in aerie” the ad ran in Teen Vogue.
Aerie Brand Book
Posted byAerie partnered with Hint to visualize and create their brand DNA book. Aerie’s internal team developed the strategy and general outline. The book communicates the overall aerie brand, describes aerie’s brand identity, brand personality, tone, and other aspects of their brand strategy. Hint’s focus was to visually tell the brand story in a fun, tactile, experiential way.
The book showcases a variety of fine print production details including individually trimmed pages, various page substrates, ribbon page dividers and unique die-cuts that framed little details for discovery.
ORE Product Catalog 2014
Posted byOre Inc. specializes in making customizable and personable architectural elements for businesses and homes. They pride themselves in making 100% sustainable products, all manufactured and sourced in the USA, and premium craftsmanship.
Ore Inc. contacted Hint to design their product catalog that tells their story of sustainability in a genuine and straight-forward way. The concept focuses on the message itself in large type with speciality printing, with all print details highlighting their expert craftsmanship.
Lifestyle photography: Tyler Gourley
MAD The Art of Scent: 1889-2012
Posted byThe art of scent 1889-2012 is the first major exhibition to recognize scent as a major medium of artistic creation and was featured at the Museum of Arts and Design. To match the minimally clean installation, designed by the architectural firm Diller, Scofidio + Renfro, Hint created a limited edition coffret box featuring eleven of the works exhibited in the inaugural show of the MAD Department of Olfactory Art curated by Chandler Burr. Each of the eleven scents are contained in glass vials and accompanied by a soft cover book with essays of each piece.
DC Shoes PJ Ladd Press Kit
Posted byThe PJ Ladd press kit was created to hype the PJ SLX shoe launch. In the kit is a series of cards which speak to the technology built into the shoe and highlight its premium materials one little detail at a time. The reverse sides of the cards reveal a killer sequence shot of PJ and his shoe in action.
DC Shoes Gold Standard Brochure
Posted byThe DC Gold Standard brochure highlighted DC athletes at the X Games in 2008. The brochure called attention to the athlete’s individual accomplishments with the large gold numbers representing the number of medals each DC athlete has won.
DC Shoes EURO Brochure
Posted bySpecifically designed for the European market, the DC Shoes Euro brochure was created to help tell the DC origin story, highlight their artist collaboration programs and introduce their sponsored athletes.
DC Shoes Groove Armada Collaboration
Posted byHint designed this booklet highlighting DC Shoe’s Artist Collaboration with Groove Armada. The booklet came with the A-250 GA shoe.
DC Shoes Catalogs
Posted byDC Shoes asked Hint Creative to design their 2009 Spring and Summer footwear & apparel catalogs. Hint was challenged to create an extendable system featuring speciality production techniques that DC Catalogs has been known for in the action sports industry. Hint designed a new editorial grid with key pages, including the “Footwear Technology” spread which was featured in the July/August 2009 issue of Communication Arts.
The design focused on a modular system and grid that allowed for brand imagery, color and texture to be refreshed with each season’s footwear & apparel catalogs. The system was then turned over to DC’s talented internal team.
