You & Yours BrandingPosted by
You & Yours Distilling Co. is located in the East Village of sunny San Diego, California. They are a destination distillery, tasting room, event space and cocktail bar, complete with a cocktail program highlighting their signature craft spirits: Y&Y Vodka (a classic vodka) and Sunday Gin (a citrus-noted gin).
They were founded by Laura Johnson, who is one of a handful of female head distillers in the country. Y&Y is a direct result of Laura not being hired as a distiller in a male-dominated industry. So she created her own, and built it around the idea of bringing people together. Hint was tasked with creating the brand identity for You & Yours Distilling Co. and the packaging and branding for their two signature lines. The logo was custom drawn, a representation of their 100% craft distilled spirits. Laura describes You & Yours’ aesthetic as “approachable yet aspirational. I wanted it to be inviting and pleasing to the eye, yet still be a bit eclectic, relaxed yet sophisticated.”
The packaging reflects the authenticity of the brand. Each spirit was designed to be unique, drawing inspiration from their distinct ingredients. Sunday Gin: citrus-forward with notes of fresh florals and herbs. Y&Y Vodka: a blend of single-source distillates of corn, potato, and grape. The result was a visual system which allows for each spirit family to stand on its own while tying back to You & Yours Distilling Co. family.
Product photography: Derek Israelsen Location photography: Lindsey Marie
5 For The Fight Brand RefreshPosted by
Five For The Fight is a cancer research charity foundation, sponsored by Qualtrics, based in Provo Utah. They have partnered with the Utah Jazz and the new NBA jersey sponsorship program. Instead of putting their company logo on the jersey they have showed leadership and innovation in promoting their charity. We are truly honored to be a part of such visionary thinking and leadership.
Hint Teamed up with / Morley to refresh their brand identity and website specifically for their jersey sponsorship with the Utah Jazz. The main application is a patch that will be worn on the 2017-2018 Utah Jazz NBA jerseys. The website drives awareness and helps collect donations. We encourage everyone to donate $5, write the name of who you’re donating on behalf of, and post on social media using #5ForTheFight.
Epicure BrandingPosted by
Epicure is dedicated to providing delicious meal solutions that use only real, whole ingredients you can trust, while never compromising on taste. They approached Hint to refresh their brand image aligning it with those ideals. Epicure’s new brand appeals to families whose busy lifestyles interfere with the creation of healthy meals by providing time conscious recipes with healthy products.
Hint developed Epicure’s new brand system: identity, photography, website design, and packaging; from the smallest spices with the simplest labels to the largest cookware and the most complex kits. The packaging system encompasses 250 products across 25 product categories. Upon successful implementation these new systems resulted in costs savings and increased consumer enthusiasm.
Fetcham Park BrandingPosted by
Fetcham Park, one of the top 100 wedding venues in the UK, contacted Hint to elevate their brand to a more premium market. The brand necessitated a customizable system to reflect the venue’s seasonal appeal and personable experience offered to each client (corporate or private).
Hint created a modular system with longevity, yet contemporary appeal, inspired by Fetcham Park. An extensive brand standards was created across multiple channels. The design focused on modularity with interchangeable patterns that integrate with the logotype, monogram and patterns according to the seasons, allowing extravagance for the private clients and restraint for the corporate clients.
The Propeller Group IdentityPosted by
Vida Tequila BrandingPosted by
I.Line BrandingPosted by
M5 Fitness BrandingPosted by
Method 5 Fitness offers an online platform for people to sustain a healthy lifestyle through a holistic approach of targeted exercise, nutrition, coaching, social accountability and natural supplements. In other words, a realistic and sustainable fitness solution.
M5 asked Hint to create the brand, beginning with the identity and extending to web and packaging. To supplement the fresh modern take of the design, Hint art directed photo shoots, collaborating with the talented Matt Hawthorne and Derek Israelsen to bring to life the vibrant visual core of the brand.
Jouany Perfumes BrandingPosted by
Jouany Perfumes is the original creation of renowned fashion photographer Christophe Jouany, whose travels to some of the most beautiful and exotic locations in the world served as inspiration for the brand. The collection consists of one scent per city, beginning with St. Barthélemy and Marrakech.
Hint created a brand to embody the scents’ fusion of classic longevity and fresh modernity as well as the identities and promotional materials for first two scents.