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You & Yours Branding

Posted February 22, 2017 by christian

You & Yours Distilling Co. is located in the East Village of sunny San Diego, California. They are a destination distillery, tasting room, event space and cocktail bar, complete with a cocktail program highlighting their signature craft spirits: Y&Y Vodka (a classic vodka) and Sunday Gin (a citrus-noted gin).

They were founded by Laura Johnson, who is one of a handful of female head distillers in the country. Y&Y is a direct result of Laura not being hired as a distiller in a male-dominated industry. So she created her own, and built it around the idea of bringing people together. Hint was tasked with creating the brand identity for You & Yours Distilling Co. and the packaging and branding for their two signature lines. The logo was custom drawn, a representation of their 100% craft distilled spirits. Laura describes You & Yours’ aesthetic as “approachable yet aspirational. I wanted it to be inviting and pleasing to the eye, yet still be a bit eclectic, relaxed yet sophisticated.”

The packaging reflects the authenticity of the brand. Each spirit was designed to be unique, drawing inspiration from their distinct ingredients. Sunday Gin: citrus-forward with notes of fresh florals and herbs. Y&Y Vodka: a blend of single-source distillates of corn, potato, and grape. The result was a visual system which allows for each spirit family to stand on its own while tying back to You & Yours Distilling Co. family.

Product photography: Derek Israelsen     Location photography: Lindsey Marie

 

5 For The Fight Brand Refresh

Posted February 13, 2017 by christian

Five For The Fight is a cancer research charity foundation, sponsored by Qualtrics, based in Provo Utah. They have partnered with the Utah Jazz and the new NBA jersey sponsorship program. Instead of putting their company logo on the jersey they have showed leadership and innovation in promoting their charity. We are truly honored to be a part of such visionary thinking and leadership.

Hint Teamed up with / Morley to refresh their brand identity and website specifically for their jersey sponsorship with the Utah Jazz. The main application is a patch that will be worn on the 2017-2018 Utah Jazz NBA jerseys. The website drives awareness and helps collect donations. We encourage everyone to donate $5, write the name of who you’re donating on behalf of, and post on social media using #5ForTheFight.

Fetcham Park Branding

Posted July 16, 2014 by admin

Fetcham Park, one of the top 100 wedding venues in the UK, contacted Hint to elevate their brand to a more premium market. The brand necessitated a customizable system to reflect the venue’s seasonal appeal and personable experience offered to each client (corporate or private).

Hint created a modular system with longevity, yet contemporary appeal, inspired by Fetcham Park. An extensive brand standards was created across multiple channels. The design focused on modularity with interchangeable patterns that integrate with the logotype, monogram and patterns according to the seasons, allowing extravagance for the private clients and restraint for the corporate clients.

The Propeller Group Identity

Posted July 8, 2014 by christian

Vida Tequila Branding

Posted July 3, 2014 by christian

Rodan + Fields Various Logos

Posted July 3, 2014 by christian

Over the course of Hint’s relationship with Rodan + Fields numerous logos were created for various conferences, newsletters and programs.

I.Line Packaging

Posted July 2, 2014 by christian

I.Line Branding

Posted July 2, 2014 by christian

Roots Tech Logo

Posted July 1, 2014 by christian

M5 Fitness Branding

Posted June 18, 2014 by christian

Method 5 Fitness offers an online platform for people to sustain a healthy lifestyle through a holistic approach of targeted exercise, nutrition, coaching, social accountability and natural supplements. In other words, a realistic and sustainable fitness solution.

M5 asked Hint to create the brand, beginning with the identity and extending to web and packaging. To supplement the fresh modern take of the design, Hint art directed photo shoots, collaborating with the talented Matt Hawthorne and Derek Israelsen to bring to life the vibrant visual core of the brand.

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    Hint Creative

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    Salt Lake City, UT 84101-1566

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    christian@hintcreative.com

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