Three International Branding

Posted by christian

THREE International is redefining wellness with science-backed solutions that maximize cellular absorption and bioavailability. Hint Creative partnered with THREE to craft a cohesive brand system that reflects their innovative approach, balancing clarity, sophistication, and trust.

Our work began with the development of a modern identity that embodies THREE’s commitment to innovation and quality. From the sleek typography to the refined color palette, every detail reinforces the brand’s scientific credibility and forward-thinking ethos.

The packaging design emphasizes minimalism and precision, combining clean lines with intentional use of space to create a system that feels premium and approachable. This aesthetic extends seamlessly across the website, which serves as a central platform for THREE International’s story, products, and cutting-edge science.

The result is a unified brand experience that elevates THREE’s position in the wellness industry, fostering trust and engagement with its audience. This project demonstrates our ability to deliver impactful design solutions that connect with consumers and amplify a brand’s vision.

Young Living Finca Botanica

Posted by christian

The Finca Botanica Farm Collection exemplifies Young Living’s dedication to nature and their unwavering commitment to quality. Sourced from their farm in Chongon, Ecuador, the collection features Ylang Ylang, Paicotea, Incan Melissa, and Palo Santo—each oil reflecting the farm’s rich biodiversity and sustainable practices.

Central to the design is the iconic landscape photograph of the Finca Botanica Farm, showcasing its vibrant flora and the distinct silhouette of a Palo Santo tree that symbolizes the farm’s beauty and spirit. This image served as the foundation for the color gradients on the bottles, capturing the lush transitions of sky, land, and light.

To further elevate the packaging, a clear foil blind emboss detail was incorporated, adding depth and texture that subtly echoes the natural elements of the farm while reinforcing the collection’s premium feel. Paired with clean, modern typography and earthy tones, these tactile details create a design that feels both grounded in nature and highly refined.

This project exemplifies how thoughtful design and print production can combine to tell a brand’s story—creating packaging that resonates with consumers and underscores Young Living’s leadership in the essential oils industry.

Atmos X Beverly’s NYC

Posted by christian

Atmos Fragrance and Beverly NYC partnered to create Memory Book, a collection of three 3-in-1 sprays—Dawn, Joyride, and Wedding—each inspired by cherished moments from Beverly’s childhood. From the serenity of catching a wave at dawn to the thrill of a top-down drive along the Pacific Coast Highway, and the warmth of a church wedding, these scents are designed to transform spaces, linens, and self into sensory escapes.

Our role was to design packaging that not only reflected the personal and luxurious nature of this collection but also showcased Beverly’s story. We incorporated her personal photographs—representing the key moments that inspired each scent—directly onto the packaging. This approach creates a tactile, emotional connection, turning the packaging into part of the storytelling experience. Clean lines and understated design elements complement the imagery, allowing the photos and the memories they evoke to take center stage.

This collaboration celebrates the power of fragrance to tell a story, blending artistry, memory, and Atmos’s innovative vision for a full and fragrant life.

Atmos Fragrance

Posted by christian

Atmos, a new name in home fragrance, blends scent and technology to inspire “full and fragrant lives.” We designed minimalist packaging that reflects their clean, innovative approach, enhancing the unboxing experience and connecting users to their cherished memories and favorite scents.

Up & At ‘Em Coffee Liqueur + RTD Cocktails

Posted by Analisa

You & Yours Distilling Co. is located in the East Village of sunny San Diego, California. They are a destination distillery, tasting room, event space, and cocktail bar, complete with a cocktail program highlighting their signature craft spirits: Y&Y Vodka (a classic vodka) and Sunday Gin (a citrus-noted gin).

They were founded by Laura Johnson, who is one of a handful of female head distillers in the country. Y&Y is a direct result of Laura not being hired as a distiller in a male-dominated industry, so she created her own and built it around the idea of bringing people together. Laura describes You & Yours’ aesthetic as “approachable yet aspirational. I wanted it to be inviting and pleasing to the eye, yet still be a bit eclectic, relaxed yet sophisticated.”

The latest addition to the You & Yours family is Up & At’Em, a Coffee Liqueur and Cold Brew Vodka Cocktail collection that stays true to Y&Y’s mission of celebrating connection, friendship, and bringing everyone together. Inspired by the vibrant flavors and the love of all things coffee, the Coffee Liqueur features notes of vanilla and cinnamon, while the cold brew cocktails highlight unique combinations like blueberry and lavender, citrus, and honey with cinnamon.

The branding and packaging reflect these rich, layered flavors with mesmerizing coffee swirls. The soft color palette and muted tones create a sophisticated yet approachable look, ensuring Up & At’Em catches the eye without overpowering it. From strategy to design, every detail was thoughtfully crafted to capture the essence of Up & At’Em and create a visual identity as memorable as the first sip.

Heritage Store Rosewater

Posted by Analisa

Heritage Store, a vegan and plant-based beauty brand, came to Hint to revamp their look for the first time 50 years, since their launch in 1969. We started with their iconic pink Rosewater bottle, a cult favorite and staple in makeup artist kits.

Essential to the new design is our collaboration with multimedia artist Stina Persson. Her signature traditional yet edgy look was a perfect fit to bring the brand in alignment with their wide demographic, appealing to both professional and insta-influencer alike.

Babe Locks Branding

Posted by admin

Babe Original champions originality, effectiveness, and universal accessibility in everything they do. And with Babe Locks, they’ve taken that philosophy to new heights in the haircare category. Designed to complement their cosmetic line, our packaging design approach focused on upholding the brand’s bold, premium look and feel. For the campaign, we crafted a haircare-specific theme to set Babe Locks apart from the rest of the products: “My hair makes me an original.” From shower to finish, our art direction tells a consistent story, captured in stunning photos and videos. Finally, we created a library of visual assets to fuel the cross-platform digital launch campaign. Because when it comes to originality, every detail matters.

Beauty Photographer and Director: Mckenzie Thompson   

DP: Jonathan Checkroune

Product Photographer: Derek Israelsen

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