Atmos, a new name in home fragrance, blends scent and technology to inspire “full and fragrant lives.” We designed minimalist packaging that reflects their clean, innovative approach, enhancing the unboxing experience and connecting users to their cherished memories and favorite scents.
Lilly Lashes Rebrand
Posted byLilly Lashes, founded by influencer Lilly Ghalichi, built a devoted following with their luxurious mink and faux mink lashes, bringing celebrity-level glam to everyone. After years of organic success, shifting beauty trends highlighted the need for an evolution. That’s when Lilly Lashes turned to us to refresh their brand—staying true to their unapologetic glamour while embracing the diverse needs of today’s beauty audience.
We guided Lilly Lashes through a full brand refresh, starting with strategy and rolling out their new identity across web, social, and retail. Our approach began with a strategic brand platform that reflected their core values of prestige, transformative glamour, and inclusivity. From there, we updated and simplified the product architecture to create a more intuitive customer experience. Finally, we crafted a bold, luxurious look and feel to fully express the refreshed brand and showcase their diverse product offerings.
The results were immediate and measurable. Loyal customers enthusiastically embraced the refresh, and the brand saw increased sales and social media engagement early in the rollout. Press coverage in Real Simple and the Today Show further amplified the impact, while strengthened partnerships with Sephora and Ulta solidified Lilly Lashes’ position in the beauty industry.
Product Photography: Derek Israelsen
Up & At ‘Em Coffee Liqueur + RTD Cocktails
Posted byYou & Yours Distilling Co. is located in the East Village of sunny San Diego, California. They are a destination distillery, tasting room, event space, and cocktail bar, complete with a cocktail program highlighting their signature craft spirits: Y&Y Vodka (a classic vodka) and Sunday Gin (a citrus-noted gin).
They were founded by Laura Johnson, who is one of a handful of female head distillers in the country. Y&Y is a direct result of Laura not being hired as a distiller in a male-dominated industry, so she created her own and built it around the idea of bringing people together. Laura describes You & Yours’ aesthetic as “approachable yet aspirational. I wanted it to be inviting and pleasing to the eye, yet still be a bit eclectic, relaxed yet sophisticated.”
The latest addition to the You & Yours family is Up & At’Em, a Coffee Liqueur and Cold Brew Vodka Cocktail collection that stays true to Y&Y’s mission of celebrating connection, friendship, and bringing everyone together. Inspired by the vibrant flavors and the love of all things coffee, the Coffee Liqueur features notes of vanilla and cinnamon, while the cold brew cocktails highlight unique combinations like blueberry and lavender, citrus, and honey with cinnamon.
The branding and packaging reflect these rich, layered flavors with mesmerizing coffee swirls. The soft color palette and muted tones create a sophisticated yet approachable look, ensuring Up & At’Em catches the eye without overpowering it. From strategy to design, every detail was thoughtfully crafted to capture the essence of Up & At’Em and create a visual identity as memorable as the first sip.
Heritage Store Rosewater
Posted byHeritage Store, a vegan and plant-based beauty brand, came to Hint to revamp their look for the first time 50 years, since their launch in 1969. We started with their iconic pink Rosewater bottle, a cult favorite and staple in makeup artist kits.
Essential to the new design is our collaboration with multimedia artist Stina Persson. Her signature traditional yet edgy look was a perfect fit to bring the brand in alignment with their wide demographic, appealing to both professional and insta-influencer alike.
Babe Locks Branding
Posted byBabe Original champions originality, effectiveness, and universal accessibility in everything they do. And with Babe Locks, they’ve taken that philosophy to new heights in the haircare category. Designed to complement their cosmetic line, our packaging design approach focused on upholding the brand’s bold, premium look and feel. For the campaign, we crafted a haircare-specific theme to set Babe Locks apart from the rest of the products: “My hair makes me an original.” From shower to finish, our art direction tells a consistent story, captured in stunning photos and videos. Finally, we created a library of visual assets to fuel the cross-platform digital launch campaign. Because when it comes to originality, every detail matters.
Beauty Photographer and Director: Mckenzie Thompson
DP: Jonathan Checkroune
Product Photographer: Derek Israelsen
Babe Original Rebrand
Posted byBabe Lash brand created a loyal following around an amazing lash serum that frankly just worked. Over the years, they added an arsenal of performance cosmetics (cosmetics that all have lasting results). As the brand grew, so did their loyal following. However, their product architecture and positioning became fragmented as they added more non-lash products. Hint led Babe Lash through a full brand refresh, starting with strategy, a gradual visual update in 2021, which culminated in a comprehensive rename and rebrand, launched in mid 2022.
Our approach was based on 3 areas of focus:
1. Establish a strategic brand platform that embodies their core values of originality, confidence, inclusion, and effectiveness.
2. Overhaul their product architecture and naming.
3. Establish a cohesive look and feel to fully express their brand platform.
The gradual update saw immediate results:
– 133% Increase in sales YOY, for the month the first campaign launched
– 236% Growth Overall in 2021
– 124% Increase in First Time Customers Q3 2021 YOY
– 300% Increase in Returning Customers Q3 2021 YOY
Beauty Photography: Mckenzie Thompson Product Photography: Derek Israelsen
Piphany Branding
Posted byYou & Yours Vodka and Gin
Posted byYou & Yours Distilling Co. is located in the East Village of sunny San Diego, California. They are a destination distillery, tasting room, event space and cocktail bar, complete with cocktail program highlighting their signature craft spirits: Y&Y Vodka (a classic vodka) and Sunday Gin (a citrus-noted gin).
They were founded by Laura Johnson, who is one of a handful of female head distillers in the country. Y&Y is a direct result of Laura not being hired as a distiller in a male-dominated industry. So she created her own, and built it around the idea of bringing people together. Laura describes You & Yours’ aesthetic as “approachable yet aspirational. I wanted it to be inviting and pleasing to the eye, yet still be a bit eclectic, relaxed yet sophisticated.”
The packaging reflects the authenticity of the brand. Each spirit was designed to be unique, drawing inspiration from their distinct ingredients. Sunday Gin: citrus-forward with notes of fresh florals and herbs. Y&Y Vodka: a blend of single-source distillates of corn, potato, and grape. The result was a visual system which allows for each spirit family to stand on its own while tying back to You & Yours Distilling Co. family.
Product photography: Derek Israelsen Location photography: Lindsey Marie
Remity Branding
Posted byYou & Yours Branding
Posted byYou & Yours Distilling Co. is located in the East Village of sunny San Diego, California. They are a destination distillery, tasting room, event space and cocktail bar, complete with a cocktail program highlighting their signature craft spirits: Y&Y Vodka (a classic vodka) and Sunday Gin (a citrus-noted gin).
They were founded by Laura Johnson, who is one of a handful of female head distillers in the country. Y&Y is a direct result of Laura not being hired as a distiller in a male-dominated industry. So she created her own, and built it around the idea of bringing people together. Hint was tasked with creating the brand identity for You & Yours Distilling Co. and the packaging and branding for their two signature lines. The logo was custom drawn, a representation of their 100% craft distilled spirits. Laura describes You & Yours’ aesthetic as “approachable yet aspirational. I wanted it to be inviting and pleasing to the eye, yet still be a bit eclectic, relaxed yet sophisticated.”
The packaging reflects the authenticity of the brand. Each spirit was designed to be unique, drawing inspiration from their distinct ingredients. Sunday Gin: citrus-forward with notes of fresh florals and herbs. Y&Y Vodka: a blend of single-source distillates of corn, potato, and grape. The result was a visual system which allows for each spirit family to stand on its own while tying back to You & Yours Distilling Co. family.
Product photography: Derek Israelsen Location photography: Lindsey Marie
