Packaging Archives - Hint Creative | Creative Agency & Design Studio

Heritage Store Rosewater Packaging

Posted October 11, 2023 by Analisa

Heritage Store, a vegan and plant-based beauty brand, came to Hint to revamp their look for the first time 50 years, since their launch in 1969. We started with their iconic pink Rosewater bottle, a cult favorite and staple in makeup artist kits.

Essential to the new design is our collaboration with multimedia artist Stina Persson. Her signature traditional yet edgy look was a perfect fit to bring the brand in alignment with their wide demographic, appealing to both professional and insta-influencer alike.

Babe Locks Branding

Posted May 11, 2023 by admin

Babe Original champions originality, effectiveness, and universal accessibility in everything they do. And with Babe Locks, they’ve taken that philosophy to new heights in the haircare category. Designed to complement their cosmetic line, our packaging design approach focused on upholding the brand’s bold, premium look and feel. For the campaign, we crafted a haircare-specific theme to set Babe Locks apart from the rest of the products: “My hair makes me an original.” From shower to finish, our art direction tells a consistent story, captured in stunning photos and videos. Finally, we created a library of visual assets to fuel the cross-platform digital launch campaign. Because when it comes to originality, every detail matters.

Beauty Photographer and Director: Mckenzie Thompson

DP: Jonathan Checkroune

Product Photographer: Derek Israelsen

Babe Original Rebrand

Posted June 20, 2022 by admin

Babe Lash brand created a loyal following around an amazing lash serum that frankly just worked. Over the years, they added an arsenal of performance cosmetics (cosmetics that all have lasting results). As the brand grew, so did their loyal following. However, their product architecture and positioning became fragmented as they added more non-lash products. Hint led Babe Lash through a full brand refresh, starting with strategy, a gradual visual update in 2021, which culminated in a comprehensive rename and rebrand, launched in mid 2022.

Our approach was based on 3 areas of focus:
1. Establish a strategic brand platform that embodies their core values of originality, confidence, inclusion, and effectiveness.
2. Overhaul their product architecture and naming.
3. Establish a cohesive look and feel to fully express their brand platform.

The gradual update saw immediate results:
– 133% Increase in sales YOY, for the month the first campaign launched
– 236% Growth Overall in 2021
– 124% Increase in First Time Customers Q3 2021 YOY
– 300% Increase in Returning Customers Q3 2021 YOY

Beauty Photography: Mckenzie Thompson Product Photography: Derek Israelsen

Piphany Branding

Posted November 13, 2018 by christian

You & Yours Vodka and Gin

Posted February 28, 2018 by Analisa

You & Yours Distilling Co. is located in the East Village of sunny San Diego, California. They are a destination distillery, tasting room, event space and cocktail bar, complete with cocktail program highlighting their signature craft spirits: Y&Y Vodka (a classic vodka) and Sunday Gin (a citrus-noted gin).

The packaging reflects the authenticity of the brand. Each spirit was designed to be unique, drawing inspiration from their distinct ingredients. Sunday Gin: citrus-forward with notes of fresh florals and herbs. Y&Y Vodka: a blend of single-source distillates of corn, potato, and grape. The result was a visual system which allows for each spirit family to stand on its own while tying back to You & Yours Distilling Co. family.

Product photography: Derek Israelsen Location photography: Lindsey Marie

Remity Branding

Posted March 27, 2017 by christian

You & Yours Branding

Posted February 22, 2017 by christian

You & Yours Distilling Co. is located in the East Village of sunny San Diego, California. They are a destination distillery, tasting room, event space and cocktail bar, complete with a cocktail program highlighting their signature craft spirits: Y&Y Vodka (a classic vodka) and Sunday Gin (a citrus-noted gin).

They were founded by Laura Johnson, who is one of a handful of female head distillers in the country. Y&Y is a direct result of Laura not being hired as a distiller in a male-dominated industry. So she created her own, and built it around the idea of bringing people together. Hint was tasked with creating the brand identity for You & Yours Distilling Co. and the packaging and branding for their two signature lines. The logo was custom drawn, a representation of their 100% craft distilled spirits. Laura describes You & Yours’ aesthetic as “approachable yet aspirational. I wanted it to be inviting and pleasing to the eye, yet still be a bit eclectic, relaxed yet sophisticated.”

Product photography: Derek Israelsen Location photography: Lindsey Marie

Backcountry Gift Card

Posted February 20, 2017 by christian

Epicure Branding

Posted February 17, 2016 by admin

Epicure is dedicated to providing delicious meal solutions that use only real, whole ingredients you can trust, while never compromising on taste. They approached Hint to refresh their brand image aligning it with those ideals. Epicure’s new brand appeals to families whose busy lifestyles interfere with the creation of healthy meals by providing time conscious recipes with healthy products.

Hint developed Epicure’s new brand system: identity, photography, website design, and packaging; from the smallest spices with the simplest labels to the largest cookware and the most complex kits. The packaging system encompasses 250 products across 25 product categories. Upon successful implementation these new systems resulted in costs savings and increased consumer enthusiasm.

Epicure Packaging

Posted February 12, 2016 by admin

Epicure is dedicated to providing delicious meal solutions that use only real, whole ingredients you can trust, while never compromising on taste. They approached Hint to refresh their brand aligning it with those ideals. Epicure’s new brand appeals to families whose busy lifestyles interfere with the creation of healthy meals by providing time conscious recipes with healthy products.

Epicure carries more than 300 products that include dips, rubs, seasonings, cookware, and meal solutions. Hint created an intuitive packaging system for these products not to mention the challenges of english and french product tiles.

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