Since opening as a roadside travelers’ oasis over 60 years ago, The Little America Hotel has expanded to 4 locations in the West, and hosted visitors from all over the globe. Each location is independently managed and closely integrated into its surrounding community.
As part of the Grand America Hotels and Resorts family, The Little America needed a website that integrated well with the family of properties, while also retaining their signature brand of hospitality. Our approach was based on three areas of focus: 1. Develop a strategic brand platform that accurately communicates their shared heritage and values, as well as their unique locales, 2. Refresh their brand image with sophisticated yet approachable visuals, 3. Create a website that feels standardized with other properties but customized to Little America’s unique experience.
Photography: David Meredith, Development: Voltage, Brand Strategy: Chelsea Shields