Spoonful of Comfort Campaign

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Spoonful of Comfort was founded in 2007 is an online gifting company that believes comfort food care packages are the next best thing, when you can’t be there in person. They ship soup, cookies, rolls, and more. Every order gets special care and attention.

Hint was commissioned to concept and develop a campaign to promote holiday gift giving for any relationship, whether its for a co-worker or a granddaughter that can’t be home for the holidays. The campaign showcases cozy moments that focus on sharing soup and cookies with cherished ones during the holidays.

Photography: David Meredith

Spoonful of Comfort Photography

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Spoonful of Comfort was founded in 2007 is an online gifting company that believes comfort food care packages are the next best thing, when you can’t be there in person. They ship soup, cookies, rolls, and more. Every order gets special care and attention.

Hint was engaged to help produce and art direct a photoshoot with talented NYC photographer David Meredith. We focused on depicting moments that communicate the authenticity of The Spoonful of Comfort experience: moments that captivate a connection with loved ones when you are away.

The Grand America Hotel Fall Photography

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The Grand America Hotel is the largest Forbes and AAA rated hotel in Salt Lake City Utah. They are known for their luxury convention facilities, gracious accommodations, attention to detail and personalized service. All rooms and suites in their 24-story hotel feature handcrafted Richelieu furniture, original works of art, inviting balconies, and large Italian marble bathrooms. Floor-to-ceiling windows showcase breathtaking views of Salt Lake City and beautifully landscaped gardens.

Hint planned and art directed the 2017 Fall brand photoshoot with photographer David Meredith, focusing on stories and details that are signature to The Grand America experience.

The Grand America Hotel Summer Photography

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The Grand America Hotel is the largest Forbes and AAA rated hotel in Salt Lake City Utah. They are known for their luxury convention facilities, gracious accommodations, attention to detail and personalized service. All rooms and suites in their 24-story hotel feature handcrafted Richelieu furniture, original works of art, inviting balconies, and large Italian marble bathrooms. Floor-to-ceiling windows showcase breathtaking views of Salt Lake City and beautifully landscaped gardens.

Hint planned and art directed the 2017 Summer brand photoshoot with photographer David Meredith, focusing on stories and details that are signature to The Grand America experience.

The Grand America Hotel Website

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The Grand America Hotel is the largest Forbes and AAA rated hotel in Salt Lake City Utah. They are known for their luxury convention facilities, gracious accommodations, attention to detail and personalized service. All rooms and suites in their 24-story hotel feature handcrafted Richelieu furniture, original works of art, inviting balconies, and large Italian marble bathrooms. Floor-to-ceiling windows showcase breathtaking views of Salt Lake City and beautifully landscaped gardens.

Hint helped identify that their gracious accommodations, attention to detail and personalized service were not translating in their site experience. Our approach was based on three areas of focus: 1. Develop a strategic brand platform that embodied their luxurious in-person experience 2. Refresh their brand image through large impactful imagery. 3. Rebuild the website from the ground up with a responsive design.

The Grand has seen 30% increase in conversions and 50% increase in ecommerce, and dwell time was up an impressive 83% in the first 6 months.

Photography: David Meredith    Development: Voltage

 

Epicure Branding

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Epicure is dedicated to providing delicious meal solutions that use only real, whole ingredients you can trust, while never compromising on taste. They approached Hint to refresh their brand image aligning it with those ideals. Epicure’s new brand appeals to families whose busy lifestyles interfere with the creation of healthy meals by providing time conscious recipes with healthy products.

Hint developed Epicure’s new brand system: identity, photography, website design, and packaging; from the smallest spices with the simplest labels to the largest cookware and the most complex kits. The packaging system encompasses 250 products across 25 product categories. Upon successful implementation these new systems resulted in costs savings and increased consumer enthusiasm.

Epicure Photography Art Direction

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Epicure is dedicated to providing delicious meal solutions that use only real, whole ingredients you can trust, while never compromising on taste. They approached Hint to refresh their brand image aligning it with those ideals. Epicure’s new brand appeals to families whose busy lifestyles interfere with the creation of healthy meals by providing time conscious recipes with healthy products. 

Epicure’s brand visuals center around standardized fresh aspirational imagery paired with clean type. Hint develop extensive brand and photography guidelines to empower their internal team to create on-brand assets.

Nike Week Zero Photography

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Hint art directed a photoshoot for Nike’s week zero collection with San Francisco based photographer Robert Schlatter. The week zero collection features the Nike Free Trainer 5.0 customized with schools colors and branding.