After the success of the first catalog Hint produced for Ore Inc., Hint was approached again to design the ORE product catalog 2015. The new catalog introduces two new customizable product lines: Cladding and the fūse system. Hint was challenged to showcase the range of possibility these new systems add to the core line of Ore products.
Hint art directed new photography with photographer Derek Israelsen, focusing on the quality, sustainability, and customization of Ore’s products. On the cover, a blind emboss plus color-overlay technique subtly emphasizes the product images. The creative execution highlights the brand identity concepts behind the company.