Atmos, a new name in home fragrance, blends scent and technology to inspire “full and fragrant lives.” We designed minimalist packaging that reflects their clean, innovative approach, enhancing the unboxing experience and connecting users to their cherished memories and favorite scents.
Lilly Lashes Rebrand
Posted byLilly Lashes, founded by influencer Lilly Ghalichi, built a devoted following with their luxurious mink and faux mink lashes, bringing celebrity-level glam to everyone. After years of organic success, shifting beauty trends highlighted the need for an evolution. That’s when Lilly Lashes turned to us to refresh their brand—staying true to their unapologetic glamour while embracing the diverse needs of today’s beauty audience.
We guided Lilly Lashes through a full brand refresh, starting with strategy and rolling out their new identity across web, social, and retail. Our approach began with a strategic brand platform that reflected their core values of prestige, transformative glamour, and inclusivity. From there, we updated and simplified the product architecture to create a more intuitive customer experience. Finally, we crafted a bold, luxurious look and feel to fully express the refreshed brand and showcase their diverse product offerings.
The results were immediate and measurable. Loyal customers enthusiastically embraced the refresh, and the brand saw increased sales and social media engagement early in the rollout. Press coverage in Real Simple and the Today Show further amplified the impact, while strengthened partnerships with Sephora and Ulta solidified Lilly Lashes’ position in the beauty industry.
Product Photography: Derek Israelsen
Piphany Branding
Posted byFender Custom Shop 30th Anniversary
Posted byBackcountry Gift Card
Posted byORE Product Catalog 2015
Posted byAfter the success of the first catalog Hint produced for Ore Inc., Hint was approached again to design the ORE product catalog 2015. The new catalog introduces two new customizable product lines: Cladding and the fūse system. Hint was challenged to showcase the range of possibility these new systems add to the core line of Ore products.
Hint art directed new photography with photographer Derek Israelsen, focusing on the quality, sustainability, and customization of Ore’s products. On the cover, a blind emboss plus color-overlay technique subtly emphasizes the product images. The creative execution highlights the brand identity concepts behind the company.
Jamberry Brand Book
Posted byJamberry Nails experienced explosive growth ($0-$300 Million) as a nail wrap company but wanted to expand beyond a product-based brand. They struggled to align their teams under a common vision and purpose, and needed help clearly defining, designing, and activating their brand. They engaged Hint to help do this and express their brand both visually and verbally. The result was the Jamberry brand book.
The brand book centered on the idea that everyone has a personal style, and Jamberry helps people discover and express their own personal style better than anyone.
Hint art directed and defined the key elements for their brand visuals and voice. Hint oversaw the creative for the brand book: design, art direction, editorial design, and photography. The design and photography reflects the authenticity of the refreshed brand in a clean and playful way. Throughout the book, the copy explains the brand structure in a sincere and positive voice; the design works in tandem to create a fun and inviting editorial introduction to the Jamberry brand. Photography by Jon Moe.
Harvard University Invitation
Posted byFetcham Park Branding
Posted byFetcham Park, one of the top 100 wedding venues in the UK, contacted Hint to elevate their brand to a more premium market. The brand necessitated a customizable system to reflect the venue’s seasonal appeal and personable experience offered to each client (corporate or private).
Hint created a modular system with longevity, yet contemporary appeal, inspired by Fetcham Park. An extensive brand standards was created across multiple channels. The design focused on modularity with interchangeable patterns that integrate with the logotype, monogram and patterns according to the seasons, allowing extravagance for the private clients and restraint for the corporate clients.
