After the success of the first catalog Hint produced for Ore Inc., Hint was approached again to design the ORE product catalog 2015. The new catalog introduces two new customizable product lines: Cladding and the fūse system. Hint was challenged to showcase the range of possibility these new systems add to the core line of Ore products.
Hint art directed new photography with photographer Derek Israelsen, focusing on the quality, sustainability, and customization of Ore’s products. On the cover, a blind emboss plus color-overlay technique subtly emphasizes the product images. The creative execution highlights the brand identity concepts behind the company.
Jamberry Nails experienced explosive growth ($0-$300 Million) as a nail wrap company but wanted to expand beyond a product-based brand. They struggled to align their teams under a common vision and purpose, and needed help clearly defining, designing, and activating their brand. They engaged Hint to help do this and express their brand both visually and verbally. The result was the Jamberry brand book.
The brand book centered on the idea that everyone has a personal style, and Jamberry helps people discover and express their own personal style better than anyone.
Hint art directed and defined the key elements for their brand visuals and voice. Hint oversaw the creative for the brand book: design, art direction, editorial design, and photography. The design and photography reflects the authenticity of the refreshed brand in a clean and playful way. Throughout the book, the copy explains the brand structure in a sincere and positive voice; the design works in tandem to create a fun and inviting editorial introduction to the Jamberry brand. Photography by Jon Moe.
Fetcham Park, one of the top 100 wedding venues in the UK, contacted Hint to elevate their brand to a more premium market. The brand necessitated a customizable system to reflect the venue’s seasonal appeal and personable experience offered to each client (corporate or private).
Hint created a modular system with longevity, yet contemporary appeal, inspired by Fetcham Park. An extensive brand standards was created across multiple channels. The design focused on modularity with interchangeable patterns that integrate with the logotype, monogram and patterns according to the seasons, allowing extravagance for the private clients and restraint for the corporate clients.
Consultants receive this business portfolio as a first point of contact and introduction to the Rodan + Fields brand. The portfolio educates new consultants on the doctors’ philosophy on skincare and how to get started in their new business.