Babe Lash brand created a loyal following around an amazing lash serum that frankly just worked. Over the years, they added an arsenal of performance cosmetics (cosmetics that all have lasting results). As the brand grew, so did their loyal following. However, their product architecture and positioning became fragmented as they added more non-lash products. Hint led Babe Lash through a full brand refresh, starting with strategy, a gradual visual update in 2021, which culminated in a comprehensive rename and rebrand, launched in mid 2022.
Our approach was based on 3 areas of focus:
1. Establish a strategic brand platform that embodies their core values of originality, confidence, inclusion, and effectiveness.
2. Overhaul their product architecture and naming.
3. Establish a cohesive look and feel to fully express their brand platform.
The gradual update saw immediate results:
– 133% Increase in sales YOY, for the month the first campaign launched
– 236% Growth Overall in 2021
– 124% Increase in First Time Customers Q3 2021 YOY
– 300% Increase in Returning Customers Q3 2021 YOY
Beauty Photography: Mckenzie Thompson Product Photography: Derek Israelsen
Meet Crucial Learning. They help people learn crucial skills to improve themselves through award winning courses and best selling books.
We are very proud and excited to share this website. The website is rooted in a solid brand strategy which greatly informed the UI/UX. It is a custom-built, component-based website and holds an enormous amount of information while remaining clear and concise. We partnered with the killer Dev team at voltagead.com to make it happen.
Located on the edge of San Diego’s Gaslamp Quarter, The Westgate Hotel is a practically untouched 1970s interpretation of the legendary Palace of Versailles. Its distinctively European ambiance is conjured by French antiques, Flemish and French tapestries, Baccarat crystal chandeliers, exquisite French cuisine, and heartfelt hospitality.
As part of the Grand America Hotels and Resorts family, The Westgate needed a website that integrated well with the family of properties, while also retaining their signature brand of hospitality. Our approach was based on three areas of focus: 1. Develop a strategic brand platform that accurately positions the Westgate in the crowded San Diego market, 2. Refresh their brand image with photography that showcases their enchanting environment, 3. Create a website that feels standardized with other properties but customized to The Westgate’s unique experience.
Photography: Robert Benson, Development: Voltage, Brand Strategy: Chelsea Shields
Since opening as a roadside travelers’ oasis over 60 years ago, The Little America Hotel has expanded to 4 locations in the West, and hosted visitors from all over the globe. Each location is independently managed and closely integrated into its surrounding community.
As part of the Grand America Hotels and Resorts family, The Little America needed a website that integrated well with the family of properties, while also retaining their signature brand of hospitality. Our approach was based on three areas of focus: 1. Develop a strategic brand platform that accurately communicates their shared heritage and values, as well as their unique locales, 2. Refresh their brand image with sophisticated yet approachable visuals, 3. Create a website that feels standardized with other properties but customized to Little America’s unique experience.
Photography: David Meredith, Development: Voltage, Brand Strategy: Chelsea Shields
The Grand America Hotel is the largest Forbes and AAA rated hotel in Salt Lake City Utah. They are known for their luxury convention facilities, gracious accommodations, attention to detail and personalized service. All rooms and suites in their 24-story hotel feature handcrafted Richelieu furniture, original works of art, inviting balconies, and large Italian marble bathrooms. Floor-to-ceiling windows showcase breathtaking views of Salt Lake City and beautifully landscaped gardens.
Hint helped identify that their gracious accommodations, attention to detail and personalized service were not translating in their site experience. Our approach was based on three areas of focus: 1. Develop a strategic brand platform that embodied their luxurious in-person experience 2. Refresh their brand image through large impactful imagery. 3. Rebuild the website from the ground up with a responsive design.
The Grand has seen 30% increase in conversions and 50% increase in ecommerce, and dwell time was up an impressive 83% in the first 6 months.
Photography: David Meredith Development: Voltage