Epicure Photography Art Direction

Epicure is dedicated to providing delicious meal solutions that use only real, whole ingredients you can trust, while never compromising on taste. They approached Hint to refresh their brand image aligning it with those ideals. Epicure’s new brand appeals to families whose busy lifestyles interfere with the creation of healthy meals by providing time conscious recipes with healthy products. 

Epicure’s brand visuals center around standardized fresh aspirational imagery paired with clean type. Hint develop extensive brand and photography guidelines to empower their internal team to create on-brand assets.