Spoonful of Comfort Photography

Posted by admin

Spoonful of Comfort was founded in 2007 is an online gifting company that believes comfort food care packages are the next best thing, when you can’t be there in person. They ship soup, cookies, rolls, and more. Every order gets special care and attention.

Hint was engaged to help produce and art direct a photoshoot with talented NYC photographer David Meredith. We focused on depicting moments that communicate the authenticity of The Spoonful of Comfort experience: moments that captivate a connection with loved ones when you are away.

The Grand America Hotel Fall Photography

Posted by christian

The Grand America Hotel is the largest Forbes and AAA rated hotel in Salt Lake City Utah. They are known for their luxury convention facilities, gracious accommodations, attention to detail and personalized service. All rooms and suites in their 24-story hotel feature handcrafted Richelieu furniture, original works of art, inviting balconies, and large Italian marble bathrooms. Floor-to-ceiling windows showcase breathtaking views of Salt Lake City and beautifully landscaped gardens.

Hint planned and art directed the 2017 Fall brand photoshoot with photographer David Meredith, focusing on stories and details that are signature to The Grand America experience.

The Grand America Hotel Summer Photography

Posted by christian

The Grand America Hotel is the largest Forbes and AAA rated hotel in Salt Lake City Utah. They are known for their luxury convention facilities, gracious accommodations, attention to detail and personalized service. All rooms and suites in their 24-story hotel feature handcrafted Richelieu furniture, original works of art, inviting balconies, and large Italian marble bathrooms. Floor-to-ceiling windows showcase breathtaking views of Salt Lake City and beautifully landscaped gardens.

Hint planned and art directed the 2017 Summer brand photoshoot with photographer David Meredith, focusing on stories and details that are signature to The Grand America experience.

The Grand America Hotel Website

Posted by christian

The Grand America Hotel is the largest Forbes and AAA rated hotel in Salt Lake City Utah. They are known for their luxury convention facilities, gracious accommodations, attention to detail and personalized service. All rooms and suites in their 24-story hotel feature handcrafted Richelieu furniture, original works of art, inviting balconies, and large Italian marble bathrooms. Floor-to-ceiling windows showcase breathtaking views of Salt Lake City and beautifully landscaped gardens.

Hint helped identify that their gracious accommodations, attention to detail and personalized service were not translating in their site experience. Our approach was based on three areas of focus: 1. Develop a strategic brand platform that embodied their luxurious in-person experience 2. Refresh their brand image through large impactful imagery. 3. Rebuild the website from the ground up with a responsive design.

The Grand has seen 30% increase in conversions and 50% increase in ecommerce, and dwell time was up an impressive 83% in the first 6 months.

Photography: David Meredith    Development: Voltage

 

Cotopaxi Gear for Good Campaign

Posted by christian

Hint partnered with Nate Morley and Cotopaxi to develop their 2017 Brand Campaign concept. We all worked closely as a tight-knit team playing to the strengths of each stakeholder. The campaign leveraged and extended their Gear for Good tagline into something bigger. Hint’s task was to visually interpret the concept and create a system that could work in a variety of mediums and touch points. The visual system was designed to be easily be executed by Cotopaxi internal team and additional agency partners.

Cotopaxi Questival Branding

Posted by christian

Questival is a Cotopaxi event that inspires hundreds of people to come together in teams and compete in fitness, camping, service, and teamwork challenges. 24 hours, 2-6 friends, 300 plus challenges, taking place in 35 cities. The adventure race is kid friendly and just the perfect excuse to explore cities while improving the community.

Hint partnered with Nate Morely and Cotopaxi to rebrand Questival. The new logotype was custom drawn, unique to Questival’s authentic experience. The color palette is comprised of friendly colors that support the brand’s core mission of community and adventure. The patterns communicate the connectivity and movement created by the event. The new identity was extended to Questival’s website, app, event signage, and other collateral.

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