Backcountry 20
Posted byCotopaxi Questival Branding
Posted byQuestival is a Cotopaxi event that inspires hundreds of people to come together in teams and compete in fitness, camping, service, and teamwork challenges. 24 hours, 2-6 friends, 300 plus challenges, taking place in 35 cities. The adventure race is kid friendly and just the perfect excuse to explore cities while improving the community.
Hint partnered with Nate Morely and Cotopaxi to rebrand Questival. The new logotype was custom drawn, unique to Questival’s authentic experience. The color palette is comprised of friendly colors that support the brand’s core mission of community and adventure. The patterns communicate the connectivity and movement created by the event. The new identity was extended to Questival’s website, app, event signage, and other collateral.
Remity Branding
Posted byYou & Yours Branding
Posted byYou & Yours Distilling Co. is located in the East Village of sunny San Diego, California. They are a destination distillery, tasting room, event space and cocktail bar, complete with a cocktail program highlighting their signature craft spirits: Y&Y Vodka (a classic vodka) and Sunday Gin (a citrus-noted gin).
They were founded by Laura Johnson, who is one of a handful of female head distillers in the country. Y&Y is a direct result of Laura not being hired as a distiller in a male-dominated industry. So she created her own, and built it around the idea of bringing people together. Hint was tasked with creating the brand identity for You & Yours Distilling Co. and the packaging and branding for their two signature lines. The logo was custom drawn, a representation of their 100% craft distilled spirits. Laura describes You & Yours’ aesthetic as “approachable yet aspirational. I wanted it to be inviting and pleasing to the eye, yet still be a bit eclectic, relaxed yet sophisticated.”
The packaging reflects the authenticity of the brand. Each spirit was designed to be unique, drawing inspiration from their distinct ingredients. Sunday Gin: citrus-forward with notes of fresh florals and herbs. Y&Y Vodka: a blend of single-source distillates of corn, potato, and grape. The result was a visual system which allows for each spirit family to stand on its own while tying back to You & Yours Distilling Co. family.
Product photography: Derek Israelsen Location photography: Lindsey Marie
Backcountry Gift Guide
Posted byBackcountry Gift Card
Posted by5 For The Fight Brand Refresh
Posted byFive For The Fight is a cancer research charity foundation, sponsored by Qualtrics, based in Provo Utah. They have partnered with the Utah Jazz and the new NBA jersey sponsorship program. Instead of putting their company logo on the jersey they have showed leadership and innovation in promoting their charity. We are truly honored to be a part of such visionary thinking and leadership.
Hint Teamed up with / Morley to refresh their brand identity and website specifically for their jersey sponsorship with the Utah Jazz. The main application is a patch that will be worn on the 2017-2018 Utah Jazz NBA jerseys. The website drives awareness and helps collect donations. We encourage everyone to donate $5, write the name of who you’re donating on behalf of, and post on social media using #5ForTheFight.
Epicure Branding
Posted byEpicure is dedicated to providing delicious meal solutions that use only real, whole ingredients you can trust, while never compromising on taste. They approached Hint to refresh their brand image aligning it with those ideals. Epicure’s new brand appeals to families whose busy lifestyles interfere with the creation of healthy meals by providing time conscious recipes with healthy products.
Hint developed Epicure’s new brand system: identity, photography, website design, and packaging; from the smallest spices with the simplest labels to the largest cookware and the most complex kits. The packaging system encompasses 250 products across 25 product categories. Upon successful implementation these new systems resulted in costs savings and increased consumer enthusiasm.
Epicure Photography Art Direction
Posted byEpicure is dedicated to providing delicious meal solutions that use only real, whole ingredients you can trust, while never compromising on taste. They approached Hint to refresh their brand image aligning it with those ideals. Epicure’s new brand appeals to families whose busy lifestyles interfere with the creation of healthy meals by providing time conscious recipes with healthy products.
Epicure’s brand visuals center around standardized fresh aspirational imagery paired with clean type. Hint develop extensive brand and photography guidelines to empower their internal team to create on-brand assets.
