Atmos Fragrance and Beverly NYC partnered to create Memory Book, a collection of three 3-in-1 sprays—Dawn, Joyride, and Wedding—each inspired by cherished moments from Beverly’s childhood. From the serenity of catching a wave at dawn to the thrill of a top-down drive along the Pacific Coast Highway, and the warmth of a church wedding, these scents are designed to transform spaces, linens, and self into sensory escapes.
Our role was to design packaging that not only reflected the personal and luxurious nature of this collection but also showcased Beverly’s story. We incorporated her personal photographs—representing the key moments that inspired each scent—directly onto the packaging. This approach creates a tactile, emotional connection, turning the packaging into part of the storytelling experience. Clean lines and understated design elements complement the imagery, allowing the photos and the memories they evoke to take center stage.
This collaboration celebrates the power of fragrance to tell a story, blending artistry, memory, and Atmos’s innovative vision for a full and fragrant life.
