Borboleta Aftercare Videos
Posted byBorboleta Beauty built their business on selling lash extensions directly to professional lash artists. However, they saw a unique opportunity to branch into consumer products with aftercare products for daily use. Hint art directed the photography and video for their first consumer targeted campaign “Aftercare that feels like skincare.” The campaign was an instant success, with a 100% boost in sales, selling out multiple times in the first six months.
Beauty Photographer: Sarah Silver, Beauty DP: Mark Sherman, Product Photographer: Derek Israelsen, Product DP: Ryan Dearth, Video Editor: Grant Worth
Borboleta Aftercare Photography
Posted byBorboleta Beauty built their business on selling lash extensions directly to professional lash artists. However, they saw a unique opportunity to branch into consumer products with aftercare products for daily use. Hint art directed the photography and video for their first consumer targeted campaign “Aftercare that feels like skincare.” The campaign was an instant success, with a 100% boost in sales, selling out multiple times in the first six months.
Beauty Photographer: Sarah Silver, Beauty DP: Mark Sherman, Product Photographer: Derek Israelsen, Product DP: Ryan Dearth, Video Editor: Grant Worth
SeroVital Photography
Posted byJamberry Brand Book
Posted byJamberry Nails experienced explosive growth ($0-$300 Million) as a nail wrap company but wanted to expand beyond a product-based brand. They struggled to align their teams under a common vision and purpose, and needed help clearly defining, designing, and activating their brand. They engaged Hint to help do this and express their brand both visually and verbally. The result was the Jamberry brand book.
The brand book centered on the idea that everyone has a personal style, and Jamberry helps people discover and express their own personal style better than anyone.
Hint art directed and defined the key elements for their brand visuals and voice. Hint oversaw the creative for the brand book: design, art direction, editorial design, and photography. The design and photography reflects the authenticity of the refreshed brand in a clean and playful way. Throughout the book, the copy explains the brand structure in a sincere and positive voice; the design works in tandem to create a fun and inviting editorial introduction to the Jamberry brand. Photography by Jon Moe.
Rodan + Fields Lifestyle Photography
Posted byHint Creative teamed up with San Francisco based photographer Robert Schlatter to develop the lifestyle photography for the book Write Your Skin a Prescription for Change. Each image highlights clinically beautiful skin and introduces the visual narrative for each chapter.
Rodan + Fields Business Portfolio
Posted byConsultants receive this business portfolio as a first point of contact and introduction to the Rodan + Fields brand. The portfolio educates new consultants on the doctors’ philosophy on skincare and how to get started in their new business.
Rodan + Fields Product Photography
Posted byDr. Katie Rodan and Dr. Kathy Fields founded Rodan + Fields® Dermatologists in 2002 to extend their vision of bringing dermatology-based skin treatment to everyone. The line was originally available exclusively in department stores, then taken off shelves and brought into homes through direct sales by consultants. Hint Creative teamed up with San Francisco based photographer Robert Schlatter to develop their product brand visuals for each of the Rodan + Fields product regimens. Special attention was paid to each visual to capture subtle details embodied by each product.
Rodan + Fields Beauty Survey Brochure
Posted byRodan + Fields products are designed to promote healthy skin from beneath the surface. Started by two physicians, the company focuses on healing patients’ skin. To assist in educating consultants and consumers in the industry, Rodan + Fields conducted a survey on beauty. Hint Creative led art direction and design of the beauty survey brochure which was printed and distributed to share the informative results.
Rodan + Fields Book
Posted byDr. Katie Rodan and Dr. Kathy Fields are two of the most highly recognized doctors in the skincare and beauty industries. Both are Stanford-trained and practicing dermatologists, the founders of Rodan + Fields Dermatologists, and the creators of Proactiv®.
The doctors partnered with Hint Creative to help them bring to life their vision of a skin care book containing their key insights that inspire everyday choices and treatments for your skin as you age. Write Your Skin a Prescription for Change, with Lori Bush is National Bestseller. The book was best book of the month on Amazon and has been featured in several beauty publications such as Women’s Health, Brides Magazine, Harper’s Bazar, Allure Magazine, and Real Simple Magazine.
From concept to creation Hint provided editorial design, photography art direction, photography post production, information design, and oversaw the print production process. The book is currently on its 5th edition.
