Babe Original Photography
Posted byBabe Lash brand created a loyal following around an amazing lash serum that frankly just worked. Over the years, they added an arsenal of performance cosmetics (cosmetics that all have lasting results). As the brand grew, so did their loyal following. However, their product architecture and positioning became fragmented as they added more non-lash products. Hint led Babe Lash through a full brand refresh, starting with strategy, a gradual visual update in 2021, which culminated in a comprehensive rename and rebrand, launched in mid 2022.
Beauty Photography: Mckenzie Thompson Product Photography: Derek Israelsen
Babe Original Rebrand
Posted byBabe Lash brand created a loyal following around an amazing lash serum that frankly just worked. Over the years, they added an arsenal of performance cosmetics (cosmetics that all have lasting results). As the brand grew, so did their loyal following. However, their product architecture and positioning became fragmented as they added more non-lash products. Hint led Babe Lash through a full brand refresh, starting with strategy, a gradual visual update in 2021, which culminated in a comprehensive rename and rebrand, launched in mid 2022.
Our approach was based on 3 areas of focus:
1. Establish a strategic brand platform that embodies their core values of originality, confidence, inclusion, and effectiveness.
2. Overhaul their product architecture and naming.
3. Establish a cohesive look and feel to fully express their brand platform.
The gradual update saw immediate results:
– 133% Increase in sales YOY, for the month the first campaign launched
– 236% Growth Overall in 2021
– 124% Increase in First Time Customers Q3 2021 YOY
– 300% Increase in Returning Customers Q3 2021 YOY
Beauty Photography: Mckenzie Thompson Product Photography: Derek Israelsen
Crucial Learning Rebrand
Posted byMeet Crucial Learning. They help people learn crucial skills to improve themselves through award winning courses and best selling books.
We are very proud and excited to share this brand refresh. We loved working with the Crucial Learning team. It was a long time in the making. They went through a name change, survived the COVID-19 Pandemic and came out stronger on the other side. During the course of the brand refresh, Crucial Learning pivoted from a focus on in-person training to remote training.
The refresh was rooted in a solid brand strategy which greatly informed the refreshed brand. There was not much that the refresh did not encompass. We did it all from brand identity, business papers, illustrations, and an extensive brand standards guide.
The greatest accomplishment of the Crucial Learning rebrand was a custom-built, component-based website. It held an enormous amount of information while remaining clear and concise. We partnered with the killer Dev team at voltagead.com to make it happen.
Young Living Billboards
Posted byValkyrie Branding
Posted byHeritage Store Aura Glow Photography
Posted byOwlet Holiday Campaign
Posted byAnson Calder
Posted byBorboleta Aftercare Videos
Posted byBorboleta Beauty built their business on selling lash extensions directly to professional lash artists. However, they saw a unique opportunity to branch into consumer products with aftercare products for daily use. Hint art directed the photography and video for their first consumer targeted campaign “Aftercare that feels like skincare.” The campaign was an instant success, with a 100% boost in sales, selling out multiple times in the first six months.
Beauty Photographer: Sarah Silver, Beauty DP: Mark Sherman, Product Photographer: Derek Israelsen, Product DP: Ryan Dearth, Video Editor: Grant Worth
