Cotopaxi Questival Branding

Posted by christian

Questival is a Cotopaxi event that inspires hundreds of people to come together in teams and compete in fitness, camping, service, and teamwork challenges. 24 hours, 2-6 friends, 300 plus challenges, taking place in 35 cities. The adventure race is kid friendly and just the perfect excuse to explore cities while improving the community.

Hint partnered with Nate Morely and Cotopaxi to rebrand Questival. The new logotype was custom drawn, unique to Questival’s authentic experience. The color palette is comprised of friendly colors that support the brand’s core mission of community and adventure. The patterns communicate the connectivity and movement created by the event. The new identity was extended to Questival’s website, app, event signage, and other collateral.

Epicure Branding

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Epicure is dedicated to providing delicious meal solutions that use only real, whole ingredients you can trust, while never compromising on taste. They approached Hint to refresh their brand image aligning it with those ideals. Epicure’s new brand appeals to families whose busy lifestyles interfere with the creation of healthy meals by providing time conscious recipes with healthy products.

Hint developed Epicure’s new brand system: identity, photography, website design, and packaging; from the smallest spices with the simplest labels to the largest cookware and the most complex kits. The packaging system encompasses 250 products across 25 product categories. Upon successful implementation these new systems resulted in costs savings and increased consumer enthusiasm.

Fender Bassbreaker

Posted by christian

Hint partnered with Fender, Nate Morley Consulting, Dynamic Dynosaur and Dominic Cooley (Photography) to help create and produce the Fender Bassbreaker campaign. The campaign featured artists: Dave Navarro-Jane’s Addiction, Matt Skiba and Mark Hoppus-Blink 182, Dave Keuning-The Killers, Jeff Oddie-Wolf Alice, Rob Ackroyd-Florence+The Machine, Phred Brown-Bruno Mars, Albert Hammond Jr., Simon Neil-Biffy Clyro.

Everyone who experiences the new Fender Bassbreaker amp describes it in a different way, using different words. But the Bassbreaker is so versatile, so innovative and so unique, that despite each person’s best efforts to define it, there are no words that can do it justice.

“Something too intense, extreme or unusual to describe is beyond words.”

“There Are No Words” incites curiosity and is an invitation for consumers to experience the amp for themselves. The message is authentic, (coming from artists and real musicians), versatile (it works in all languages and regions) and can easily be refreshed.

This  Bassbreaker work has been lauded by Fender as the best campaign in the legendary brand’s history.

Robert Schlatter Website

Posted by christian

Hint art directed, designed and oversaw development for San Francisco-based photographer Robert Schlatter’s website. Special attention was paid to the imagery, allowing for the highest quality images to be served up based a responsive framework for a variety of devices. This helps showcase the beautiful details and sharpness for which Robert’s images are known.

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