Lilly Lashes, founded by influencer Lilly Ghalichi, built a devoted following with their luxurious mink and faux mink lashes, bringing celebrity-level glam to everyone. After years of organic success, shifting beauty trends highlighted the need for an evolution. That’s when Lilly Lashes turned to us to refresh their brand—staying true to their unapologetic glamour while embracing the diverse needs of today’s beauty audience.
We guided Lilly Lashes through a full brand refresh, starting with strategy and rolling out their new identity across web, social, and retail. Our approach began with a strategic brand platform that reflected their core values of prestige, transformative glamour, and inclusivity. From there, we updated and simplified the product architecture to create a more intuitive customer experience. Finally, we crafted a bold, luxurious look and feel to fully express the refreshed brand and showcase their diverse product offerings.
The results were immediate and measurable. Loyal customers enthusiastically embraced the refresh, and the brand saw increased sales and social media engagement early in the rollout. Press coverage in Real Simple and the Today Show further amplified the impact, while strengthened partnerships with Sephora and Ulta solidified Lilly Lashes’ position in the beauty industry.
Product Photography: Derek Israelsen
