Babe Locks Branding

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Babe Original champions originality, effectiveness, and universal accessibility in everything they do. And with Babe Locks, they’ve taken that philosophy to new heights in the haircare category. Designed to complement their cosmetic line, our packaging design approach focused on upholding the brand’s bold, premium look and feel. For the campaign, we crafted a haircare-specific theme to set Babe Locks apart from the rest of the products: “My hair makes me an original.” From shower to finish, our art direction tells a consistent story, captured in stunning photos and videos. Finally, we created a library of visual assets to fuel the cross-platform digital launch campaign. Because when it comes to originality, every detail matters.

Beauty Photographer and Director: Mckenzie Thompson   

DP: Jonathan Checkroune

Product Photographer: Derek Israelsen

Babe Original Photography

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Babe Lash brand created a loyal following around an amazing lash serum that frankly just worked. Over the years, they added an arsenal of performance cosmetics (cosmetics that all have lasting results). As the brand grew, so did their loyal following. However, their product architecture and positioning became fragmented as they added more non-lash products. Hint led Babe Lash through a full brand refresh, starting with strategy, a gradual visual update in 2021, which culminated in a comprehensive rename and rebrand, launched in mid 2022.

Beauty Photography: Mckenzie Thompson   Product Photography: Derek Israelsen

Borboleta Aftercare Photography

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Borboleta Beauty built their business on selling lash extensions directly to professional lash artists. However, they saw a unique opportunity to branch into consumer products with aftercare products for daily use. Hint art directed the photography and video for their first consumer targeted campaign “Aftercare that feels like skincare.” The campaign was an instant success, with a 100% boost in sales, selling out multiple times in the first six months.

Beauty Photographer: Sarah Silver, Beauty DP: Mark Sherman, Product Photographer: Derek Israelsen, Product DP: Ryan Dearth, Video Editor: Grant Worth

The Westgate Hotel Photography

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Located on the edge of San Diego’s Gaslamp Quarter, The Westgate Hotel is a practically untouched 1970s interpretation of the legendary Palace of Versailles. Its distinctively European ambiance is conjured by French antiques, Flemish and French tapestries, Baccarat crystal chandeliers, exquisite French cuisine, and heartfelt hospitality.

Hint planned and art directed the 2018 brand photoshoot with photographer Robert Benson, focused on showcasing the enchanting hotel environment.

The Little America Hotel Photography

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Since opening as a roadside travelers’ oasis over 60 years ago, The Little America Hotel has expanded to 4 locations in the West, and hosted visitors from all over the globe. Each location is independently managed and closely integrated into its surrounding community.

Hint planned and art directed the 2018 brand photoshoot with photographer David Meredith, focused on communicating the brand’s commitment to giving each guest a memorable experience.

The Westgate Hotel Website

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Located on the edge of San Diego’s Gaslamp Quarter, The Westgate Hotel is a practically untouched 1970s interpretation of the legendary Palace of Versailles. Its distinctively European ambiance is conjured by French antiques, Flemish and French tapestries, Baccarat crystal chandeliers, exquisite French cuisine, and heartfelt hospitality.

As part of the Grand America Hotels and Resorts family, The Westgate needed a website that integrated well with the family of properties, while also retaining their signature brand of hospitality. Our approach was based on three areas of focus: 1. Develop a strategic brand platform that accurately positions the Westgate in the crowded San Diego market, 2. Refresh their brand image with photography that showcases their enchanting environment, 3. Create a website that feels standardized with other properties but customized to The Westgate’s unique experience.

Photography: Robert Benson, Development: Voltage, Brand Strategy: Chelsea Shields