Jamberry Nails experienced explosive growth ($0-$300 Million) as a nail wrap company but wanted to expand beyond a product-based brand. They struggled to align their teams under a common vision and purpose, and needed help clearly defining, designing, and activating their brand. They engaged Hint to help do this and express their brand both visually and verbally. The result was the Jamberry brand book.
To coincide with the refreshed branding direction, Hint helped produce and art direct a photoshoot with talented NYC photographer Jon Moe. The photography reflects the authenticity of the refreshed brand in a clean and playful way.