Atmos, a new name in home fragrance, blends scent and technology to inspire “full and fragrant lives.” We designed minimalist packaging that reflects their clean, innovative approach, enhancing the unboxing experience and connecting users to their cherished memories and favorite scents.
Babe Locks Branding
Posted byBabe Original champions originality, effectiveness, and universal accessibility in everything they do. And with Babe Locks, they’ve taken that philosophy to new heights in the haircare category. Designed to complement their cosmetic line, our packaging design approach focused on upholding the brand’s bold, premium look and feel. For the campaign, we crafted a haircare-specific theme to set Babe Locks apart from the rest of the products: “My hair makes me an original.” From shower to finish, our art direction tells a consistent story, captured in stunning photos and videos. Finally, we created a library of visual assets to fuel the cross-platform digital launch campaign. Because when it comes to originality, every detail matters.
Beauty Photographer and Director: Mckenzie Thompson
DP: Jonathan Checkroune
Product Photographer: Derek Israelsen
Giv.Care
Posted byGiv.care is a self-managed provider with a suite of tools that help people with disabilities receive the best, most consistent care by making it easier to recruit and retain the best paid caregivers. Their technology streamlines communication, simplifies the process, and places control where it belongs. Likewise, their community connects coordinators, caregivers, and clients so they can maximize benefits, manage care, and track progress. Together, they are personalizing and evolving the circle of caregiving.
Giv.Care trusted Hint to create their brand identity, and design their website and app interfaces. With clean, geometric typography and bright, cheerful colors, the Giv.Care branding was intended to bring positivity back into the complicated caregiving industry.
Pine Park Health Website
Posted byBabe Original Rebrand
Posted byBabe Lash brand created a loyal following around an amazing lash serum that frankly just worked. Over the years, they added an arsenal of performance cosmetics (cosmetics that all have lasting results). As the brand grew, so did their loyal following. However, their product architecture and positioning became fragmented as they added more non-lash products. Hint led Babe Lash through a full brand refresh, starting with strategy, a gradual visual update in 2021, which culminated in a comprehensive rename and rebrand, launched in mid 2022.
Our approach was based on 3 areas of focus:
1. Establish a strategic brand platform that embodies their core values of originality, confidence, inclusion, and effectiveness.
2. Overhaul their product architecture and naming.
3. Establish a cohesive look and feel to fully express their brand platform.
The gradual update saw immediate results:
– 133% Increase in sales YOY, for the month the first campaign launched
– 236% Growth Overall in 2021
– 124% Increase in First Time Customers Q3 2021 YOY
– 300% Increase in Returning Customers Q3 2021 YOY
Beauty Photography: Mckenzie Thompson Product Photography: Derek Israelsen
Crucial Learning Website
Posted byMeet Crucial Learning. They help people learn crucial skills to improve themselves through award winning courses and best selling books.
We are very proud and excited to share this website. The website is rooted in a solid brand strategy which greatly informed the UI/UX. It is a custom-built, component-based website and holds an enormous amount of information while remaining clear and concise. We partnered with the killer Dev team at voltagead.com to make it happen.
Crucial Learning Rebrand
Posted byMeet Crucial Learning. They help people learn crucial skills to improve themselves through award winning courses and best selling books.
We are very proud and excited to share this brand refresh. We loved working with the Crucial Learning team. It was a long time in the making. They went through a name change, survived the COVID-19 Pandemic and came out stronger on the other side. During the course of the brand refresh, Crucial Learning pivoted from a focus on in-person training to remote training.
The refresh was rooted in a solid brand strategy which greatly informed the refreshed brand. There was not much that the refresh did not encompass. We did it all from brand identity, business papers, illustrations, and an extensive brand standards guide.
The greatest accomplishment of the Crucial Learning rebrand was a custom-built, component-based website. It held an enormous amount of information while remaining clear and concise. We partnered with the killer Dev team at voltagead.com to make it happen.
