LaVell Legend T-Shirt
Posted byThe More2Life foundation teamed up with BYU football to create limited edition LaVell Edwards “Legend” T-Shirt honoring LaVell’s life.
You & Yours Vodka and Gin
Posted byYou & Yours Distilling Co. is located in the East Village of sunny San Diego, California. They are a destination distillery, tasting room, event space and cocktail bar, complete with cocktail program highlighting their signature craft spirits: Y&Y Vodka (a classic vodka) and Sunday Gin (a citrus-noted gin).
They were founded by Laura Johnson, who is one of a handful of female head distillers in the country. Y&Y is a direct result of Laura not being hired as a distiller in a male-dominated industry. So she created her own, and built it around the idea of bringing people together. Laura describes You & Yours’ aesthetic as “approachable yet aspirational. I wanted it to be inviting and pleasing to the eye, yet still be a bit eclectic, relaxed yet sophisticated.”
The packaging reflects the authenticity of the brand. Each spirit was designed to be unique, drawing inspiration from their distinct ingredients. Sunday Gin: citrus-forward with notes of fresh florals and herbs. Y&Y Vodka: a blend of single-source distillates of corn, potato, and grape. The result was a visual system which allows for each spirit family to stand on its own while tying back to You & Yours Distilling Co. family.
Product photography: Derek Israelsen Location photography: Lindsey Marie
Spoonful of Comfort Animation
Posted bySpoonful of Comfort was founded in 2007 is an online gifting company that believes comfort food care packages are the next best thing, when you can’t be there in person. They ship soup, cookies, rolls, and more. Every order gets special care and attention.
Hint created a stop motion animation featuring the unboxing of the experience, capturing the care and craftsmanship of the Spoonful of Comfort brand. This directly addressed one of Spoonful of Comforts biggest challenges, helping people quick understand what was in the box.
Photography: David Meredith
Spoonful of Comfort Photography
Posted bySpoonful of Comfort was founded in 2007 is an online gifting company that believes comfort food care packages are the next best thing, when you can’t be there in person. They ship soup, cookies, rolls, and more. Every order gets special care and attention.
Hint was engaged to help produce and art direct a photoshoot with talented NYC photographer David Meredith. We focused on depicting moments that communicate the authenticity of The Spoonful of Comfort experience: moments that captivate a connection with loved ones when you are away.
The Grand America Hotel Fall Photography
Posted byThe Grand America Hotel is the largest Forbes and AAA rated hotel in Salt Lake City Utah. They are known for their luxury convention facilities, gracious accommodations, attention to detail and personalized service. All rooms and suites in their 24-story hotel feature handcrafted Richelieu furniture, original works of art, inviting balconies, and large Italian marble bathrooms. Floor-to-ceiling windows showcase breathtaking views of Salt Lake City and beautifully landscaped gardens.
Hint planned and art directed the 2017 Fall brand photoshoot with photographer David Meredith, focusing on stories and details that are signature to The Grand America experience.
The Grand America Hotel Summer Photography
Posted byThe Grand America Hotel is the largest Forbes and AAA rated hotel in Salt Lake City Utah. They are known for their luxury convention facilities, gracious accommodations, attention to detail and personalized service. All rooms and suites in their 24-story hotel feature handcrafted Richelieu furniture, original works of art, inviting balconies, and large Italian marble bathrooms. Floor-to-ceiling windows showcase breathtaking views of Salt Lake City and beautifully landscaped gardens.
Hint planned and art directed the 2017 Summer brand photoshoot with photographer David Meredith, focusing on stories and details that are signature to The Grand America experience.
The Grand America Hotel Website
Posted byThe Grand America Hotel is the largest Forbes and AAA rated hotel in Salt Lake City Utah. They are known for their luxury convention facilities, gracious accommodations, attention to detail and personalized service. All rooms and suites in their 24-story hotel feature handcrafted Richelieu furniture, original works of art, inviting balconies, and large Italian marble bathrooms. Floor-to-ceiling windows showcase breathtaking views of Salt Lake City and beautifully landscaped gardens.
Hint helped identify that their gracious accommodations, attention to detail and personalized service were not translating in their site experience. Our approach was based on three areas of focus: 1. Develop a strategic brand platform that embodied their luxurious in-person experience 2. Refresh their brand image through large impactful imagery. 3. Rebuild the website from the ground up with a responsive design.
The Grand has seen 30% increase in conversions and 50% increase in ecommerce, and dwell time was up an impressive 83% in the first 6 months.
Photography: David Meredith Development: Voltage
Cotopaxi Gear for Good Campaign
Posted byHint partnered with Nate Morley and Cotopaxi to develop their 2017 Brand Campaign concept. We all worked closely as a tight-knit team playing to the strengths of each stakeholder. The campaign leveraged and extended their Gear for Good tagline into something bigger. Hint’s task was to visually interpret the concept and create a system that could work in a variety of mediums and touch points. The visual system was designed to be easily be executed by Cotopaxi internal team and additional agency partners.
